Burberry was about building a relationship. But it was always

Burberry was about building a relationship. But it was always

Angela Ahrendts
22/09/2025
22/09/2025

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

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Burberry was about building a relationship. But it was always
Angela Ahrendts
Angela Ahrendts

American - Businesswoman Born: June 12, 1960

With the author

Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little to develop one's heart.

Angela Ahrendts

I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.

Angela Ahrendts

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Angela Ahrendts

Just because you're a luxury brand doesn't mean you have to have an attitude.

Angela Ahrendts

Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.

Angela Ahrendts

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

Angela Ahrendts

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

Angela Ahrendts

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