Cutting prices or putting things on sale is not sustainable

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

- Howard Schultz -

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Howard Schultz

American - Businessman Born: July 19, 1953

With the author

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

Howard Schultz

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

Howard Schultz

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

Howard Schultz

I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

Howard Schultz

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

Howard Schultz

Success is best when it's shared.

Howard Schultz

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

Howard Schultz

I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.

Howard Schultz

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There is nothing new on Wall Street. There can’t be, because speculation is as old as the hills.

It never was my thinking that made the big money for me. It always was my sitting.

It takes time to make money in stocks. Nothing worthwhile ever happens overnight.

It isn't as important to buy as cheap as possible as it is to buy at the right time.

The stock market is never obvious. It is designed to fool most of the people, most of the time.

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