I have no direct knowledge of this, but I suspect that Apple will

I have no direct knowledge of this, but I suspect that Apple will

22/09/2025
08/10/2025

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.

I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will
I have no direct knowledge of this, but I suspect that Apple will

"I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement." Thus spoke Gabe Newell, master of digital realms, prophet of the gaming age, whose words echo with foresight about the shifting tides of technology. His vision was not merely about devices or markets, but about how innovation has the power to overturn entire worlds of expectation. For when a company of great imagination and daring enters the field, it does not merely compete—it reshapes, it redefines, it dissolves the boundaries of the old order.

The meaning of this statement is profound. Newell foresaw that Apple, a company already known for transforming music with the iPod, communication with the iPhone, and computing with its sleek machines, could extend its dominion into the living room. Such a product, he warned, would not simply be another console, but a redefinition of entertainment itself. And in that redefining, the long-standing separation between platforms—the Xbox, the PlayStation, the Nintendo systems—might fade into irrelevance. For when expectations are shattered, the old divisions cannot hold.

History teaches us that such shifts have always come when visionaries dared to fuse worlds once thought separate. Consider Thomas Edison and the phonograph: before him, music was only live performance, bound to the presence of musicians. But with his invention, music became eternal, transportable, a household companion. The boundaries between the concert hall and the home dissolved, and with them, the entire landscape of culture. In the same way, Newell’s words suggest that a single act of innovation can dissolve the distinction between console and computer, between platform and platform.

The story of Steve Jobs and the iPhone offers another mirror. Before its arrival, phones were tools of utility, divided from music players, cameras, and computers. But the iPhone redefined expectations, merging many worlds into one. In its wake, whole industries crumbled, and others were born. Those who clung to the old divisions perished; those who adapted thrived. So too in the realm of games and living room entertainment, Newell prophesied that a similar storm might arrive—that the walls dividing consoles could fall with a single announcement.

Yet within Newell’s words lies also a lesson of humility. He began with, "I have no direct knowledge of this," confessing that his vision was not certain but suspected. And yet, even without certainty, he recognized the signs of change. The wise leader does not wait for proof before preparing for the storm; he discerns the winds, he studies the patterns, and he warns others to be ready. In this humility lies wisdom: to act not only when the future is clear, but when its shadows already appear on the horizon.

The lesson for us is plain: do not cling too tightly to the structures of the present. What seems solid may soon dissolve; what seems eternal may soon vanish. Innovation has always toppled empires of complacency. If you are a creator, dare to redefine expectations. If you are a leader, teach your people to anticipate change, not merely to react to it. And if you are a consumer, do not resist the new out of nostalgia, but weigh it, test it, and recognize when the old ways no longer serve.

Practical action follows. Study the movements of technology and culture, for in them you will see the signs of tomorrow. If you build, build not for the present alone but for the future that is coming. If you lead, encourage adaptability, for rigidity is the death of progress. And if you learn, hold lightly the tools of today, knowing that new ones may soon render them obsolete. To thrive is not to resist change, but to walk with it, to shape it, and to rise with its tide.

So I say to you, children of tomorrow: heed the vision of Gabe Newell. The world you know today—its platforms, its divisions, its expectations—will not endure unchanged. Somewhere, even now, a new invention is stirring, ready to dissolve the boundaries you take for granted. Do not fear it; embrace it. For in every redefinition lies both peril and promise, and those who walk boldly into the new will inherit the future.

Gabe Newell
Gabe Newell

American - Businessman Born: November 3, 1962

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