I like stuff designed by dead people. The old designers. They

I like stuff designed by dead people. The old designers. They

22/09/2025
18/10/2025

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They
I like stuff designed by dead people. The old designers. They

Host: The studio smelled of dust, steel, and memory — a museum of forgotten forms. The room was dim, lit only by the soft gold glow of an antique lamp, its shade frayed at the edges, its light spilling unevenly over the cluttered workbench. Scattered across it were objects that seemed to belong to another century: a spoon, a vacuum cleaner, a rotary phone, and a typewriter whose keys had the quiet confidence of things built to last.

Host: Jack stood near the table, sleeves rolled, running his thumb over the curve of an old spoon as if it were a sacred relic. Jeeny sat across from him, perched on a stool, her face caught in the amber light. A modern tablet glowed faintly beside her, its sterile brilliance jarring against the warm nostalgia around it.

Host: Between them lay John Maeda’s quote, scrawled on a piece of drafting paper:
“I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.”

Jack: “You see that? That’s wisdom disguised as nostalgia. Maeda wasn’t just talking about design — he was talking about discipline. The dead built things with patience. The living build things with updates.”

Jeeny: “Or maybe he was mourning simplicity. The old designers made objects that served life. Now we make objects that demand it.”

Jack: “Exactly. The spoon never needed a software patch. The vacuum didn’t track your data while it cleaned your floor. The world used to build for touch, not analytics.”

Jeeny: “You sound like a man allergic to progress.”

Jack: “Progress doesn’t offend me, Jeeny — mediocrity pretending to be innovation does.”

Jeeny: “You think we’ve lost something because of technology?”

Jack: “We’ve lost sincerity. Every product now feels like it’s trying to talk me into something. The old designers just let the object speak for itself.”

Host: The lamp flickered, as if in agreement. The typewriter on the table stood like a monument — heavy, mechanical, honest. Jeeny reached out and pressed one of the keys; the satisfying click filled the silence, followed by the soft ding of the carriage return.

Jeeny: “But you forget, Jack — those designers worked slower because they had no choice. They didn’t have microprocessors, yes, but they also didn’t have deadlines that lived inside their phones. They designed for permanence because they lived in permanence.”

Jack: “And we design for obsolescence because we live in fear. Every new thing must make the last one look foolish. You think that’s progress?”

Jeeny: “It’s survival. You can’t romanticize the past just because it feels quieter.”

Jack: “Quiet is what gives things soul.”

Jeeny: “Or what hides their flaws.”

Jack: “At least their flaws were human. Now our flaws are manufactured by code.”

Jeeny: “You make code sound evil.”

Jack: “No, I make code sound lonely.”

Host: Outside, the rain began — a steady, rhythmic tapping on the windows, like nature’s version of Morse code. The sound blended with the hum of the studio — wires whispering, wood settling, ghosts listening.

Jeeny: “You know, Maeda’s line — it’s not just nostalgia. It’s a warning. He’s saying the computer made us faster but not better.”

Jack: “Speed’s a lie. It gives the illusion of mastery while robbing you of depth.”

Jeeny: “And yet you still use computers to design.”

Jack: “Because I have to. The machine is my enemy and my accomplice. I build with it the way a prisoner builds with his chains.”

Jeeny: “That’s melodramatic.”

Jack: “No, it’s modern.”

Jeeny: “You talk like a man who wishes he were born in another century.”

Jack: “Maybe I do. I envy the simplicity of those who made spoons and thought it was enough.”

Jeeny: “Maybe that’s why they got it right — they believed the small things mattered.”

Jack: “They still do. We just buried them under notifications.”

Host: Jeeny set the tablet down, its glow fading, replaced by the soft pulse of the rain. She picked up the vacuum cleaner, an old chrome model from the 1950s, and traced her fingers along its curve.

Jeeny: “You see this? This isn’t just a machine. It’s sculpture. It was built with respect for form, not just function. But that doesn’t mean our machines are worse — just different.”

Jack: “Different how?”

Jeeny: “They’re more transparent. Every flaw, every crash, every bug is visible. The old designers made objects that hid their struggle. Ours expose it.”

Jack: “So we’ve traded elegance for honesty?”

Jeeny: “Yes. And maybe that’s a fair exchange.”

Jack: “I’m not so sure. Honesty without beauty feels like confession without redemption.”

Jeeny: “And beauty without honesty feels like denial. Maybe Maeda was longing for the time when those two were one and the same.”

Jack: “When design was prayer, not performance.”

Jeeny: “Exactly.”

Host: The rain grew louder, a steady percussion beneath their words. Jack stood and walked to a shelf lined with old objects — a clock, a camera, a porcelain dish, each worn smooth by decades of use.

Jack: “You know, these things — they don’t demand attention. They don’t send reminders or vibrate for relevance. They just exist. They’re content with their purpose. There’s a kind of grace in that.”

Jeeny: “And yet you keep touching them — as if they’ll whisper a secret.”

Jack: “Maybe they will. Maybe they’re trying to tell us that good design isn’t about intelligence — it’s about empathy.”

Jeeny: “Empathy doesn’t require technology. It requires time.”

Jack: “And we’ve run out of that too.”

Host: The typewriter clicked again — a stray movement of Jeeny’s hand, producing a single, imperfect letter on yellowed paper: O. She smiled at it.

Jeeny: “You know, I think the people Maeda was talking about — the ‘dead designers’ — they didn’t know they were making history. They just made things well because they respected the user. They respected the craft. That’s what we’ve lost.”

Jack: “Respect.”

Jeeny: “And patience.”

Jack: “And humility.”

Jeeny: “But not the desire to create. That’s still alive — it’s just buried under speed.”

Jack: “Maybe one day the machines will slow down for us.”

Jeeny: “No, Jack. Maybe we’ll finally slow down for them.”

Host: The rain softened to mist. The lamp flickered once more, its filament glowing faintly like the heartbeat of something old but not yet gone.

Host: Jack sat again, quietly. Jeeny closed the notebook. The objects on the table seemed to gleam with quiet pride — proof that simplicity never truly dies, it just waits for rediscovery.

Jack: “You know, maybe Maeda wasn’t mourning the past. Maybe he was reminding us that every good design — old or new — begins with love. The love of making something useful, beautiful, and honest.”

Jeeny: “Love isn’t a program.”

Jack: “No. It’s a craft.”

Jeeny: “Then maybe we’re all still learning how to make it right.”

Host: The camera panned back through the rain-smeared glass, framing the studio as a museum of ghosts and circuits. The typewriter, the tablet, the spoon — all glowing softly in the same light, sharing the same story.

Host: And in that stillness, John Maeda’s words lingered — not as nostalgia, but as instruction:

“I like stuff designed by dead people... They always got it right because they didn’t have to grow up with computers.”

Host: Maybe he wasn’t celebrating the past at all. Maybe he was warning the living — to remember that good design begins not with technology, but with tenderness.

Host: The light dimmed. The rain fell. And somewhere in the silence, the spoon gleamed — perfect, eternal, untouched by code.

John Maeda
John Maeda

American - Designer Born: 1966

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