I simply don't believe in failure. In itself, it doesn't exist.

I simply don't believe in failure. In itself, it doesn't exist.

22/09/2025
04/11/2025

I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.

I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist. We create it. We make ourselves fail.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.
I simply don't believe in failure. In itself, it doesn't exist.

Host: The afternoon light slanted through the tall windows of an old coffeehouse — the kind of place where time moved at the speed of thought. The air was thick with the scent of roasted beans and faint nostalgia. Outside, the city pulsed with motion — footsteps, traffic, ambition — but inside, the world felt paused, suspended in a golden quiet.

Jack sat at a corner table, a notebook open before him, half-filled with words that didn’t yet trust themselves. A faint trace of frustration creased his brow. Jeeny entered, the bell over the door chiming softly, her scarf bright against the muted tones of the room. She spotted him instantly and smiled — the kind of smile that carried both empathy and challenge.

Host: The espresso machine hissed like an impatient dragon. The air trembled with warmth and purpose.

Jeeny: “Alice Foote MacDougall once said, ‘I simply don’t believe in failure. In itself, it doesn’t exist. We create it. We make ourselves fail.’

Jack: (without looking up) “That’s easy to say from success. Failure feels pretty real when you’re sitting in it.”

Jeeny: “Only if you mistake a fall for an ending.”

Jack: “Or an ending for a fall.”

Host: His pen rolled off the table, clattering onto the floor. He stared at it a second too long before bending to pick it up.

Jeeny: “You’ve been here three hours. How’s the masterpiece coming?”

Jack: “More like the autopsy of one. I can’t seem to get past the first scene.”

Jeeny: “Maybe because you’ve already decided it’s not good enough.”

Jack: (smirking) “You’re quoting my therapist now?”

Jeeny: “No. I’m quoting Alice. Failure only exists because we give it oxygen.”

Jack: “And what if you suffocate without it? Some people need failure to breathe — to remember they’re alive.”

Jeeny: “That’s not failure, Jack. That’s resistance disguised as realism.”

Host: Her voice was steady but kind — the sort of tone that could untangle self-pity without humiliation.

Jack: “You really think failure’s imaginary?”

Jeeny: “I think it’s interpretive. It’s not an event; it’s a story we tell ourselves about the event.”

Jack: “You mean losing a job, losing a dream, losing someone — that’s all just a story?”

Jeeny: “No. Those things hurt. But pain isn’t failure. Failure’s the meaning we attach to pain.”

Host: The light shifted, spilling over the worn wood of their table, turning the coffee cups into small suns. Outside, the faint hum of the street seeped through the glass — the sound of life continuing without apology.

Jack: “You know, I read somewhere that MacDougall went bankrupt before she built her empire of cafés. Maybe that’s why she didn’t believe in failure — she saw how false it was.”

Jeeny: “Exactly. She didn’t erase it; she redefined it. She saw loss as raw material, not ruin.”

Jack: “Easy to say when you’re already through the storm.”

Jeeny: “Harder, actually. Because it means you’ve had to rebuild trust in yourself after everything fell apart.”

Host: He looked at her then, his expression softening — part admiration, part defiance, part surrender.

Jack: “You ever had something fall apart completely?”

Jeeny: “Of course. That’s how I learned what’s real. You only understand strength when you’ve watched all your scaffolding collapse.”

Jack: “And you didn’t feel like you failed?”

Jeeny: “Of course I did. But then I realized — failure is just the shape growth takes before you recognize it.”

Host: A long silence stretched between them, the kind that doesn’t separate but binds. The light grew warmer, the hum of conversation around them fading into background music.

Jack: “You think we invent failure to protect ourselves from responsibility?”

Jeeny: “Yes. It’s easier to say ‘I failed’ than ‘I stopped trying.’ One sounds tragic. The other sounds true.”

Jack: “That’s brutal.”

Jeeny: “It’s freeing. Brutality’s just truth without decoration.”

Host: He leaned back, exhaling — that quiet sound of release when defensiveness gives way to understanding.

Jack: “So you think everything’s just perspective.”

Jeeny: “Not everything. Just meaning. The difference between failure and foundation is often just time.”

Jack: “You always talk like everything broken is secretly building something.”

Jeeny: “Because it is. You’ve never seen an artist’s studio mid-process — it looks like chaos until you step back far enough.”

Jack: “And the chaos is necessary.”

Jeeny: “Exactly. Without disorder, there’s no design.”

Host: The waiter passed by, refilling their cups. The smell of fresh coffee filled the air again — rich, grounding, like the return of something honest.

Jack: “You know, when I started writing this story, I thought it had to be perfect. I was terrified of failing — of wasting time, words, effort. Maybe that’s why I can’t finish it.”

Jeeny: “Because you’re trying to protect it from imperfection. And nothing born afraid ever breathes.”

Jack: (softly) “That’s... unfairly good.”

Jeeny: “It’s Alice MacDougall. Channeled through caffeine.”

Host: They both laughed, the sound bright and human against the steady rhythm of the café.

Jeeny: “You know what I love most about her quote? It’s not arrogance. It’s ownership. ‘We make ourselves fail.’ That means we also make ourselves free.”

Jack: “So failure’s not the enemy. It’s a mirror.”

Jeeny: “A mirror that only breaks if you stop looking.”

Host: He glanced at his notebook, at the scribbled words and half-erased lines. For the first time that day, his expression shifted — not confidence exactly, but willingness.

Jack: “You think she really believed that — that failure didn’t exist?”

Jeeny: “I think she had to. Because when the world tells you no, the only way to survive is to refuse the language of defeat.”

Jack: “That’s faith disguised as logic.”

Jeeny: “It’s the only kind of faith that works — the one you build from the ruins yourself.”

Host: The sun dipped lower, throwing long shadows across the café floor. The air outside was cooling, but inside the space glowed with quiet determination.

Jack picked up his pen, tapping it once against the table before lowering it to the page.

Jeeny watched, smiling. “There,” she said softly. “Proof that failure’s just a pause between chapters.”

Jack: “And starting again is the only real success.”

Jeeny: “Exactly.”

Host: The sound of the pen moving filled the air — scratch after scratch, word after word, like a rhythm returning to a stalled heartbeat.

Host: Outside, the evening deepened, the world busy with its own small triumphs and tragedies. But inside, one man had rewritten his understanding of defeat, and one woman had reminded him of what resilience truly meant.

Host: Because Alice Foote MacDougall was right —

Host: Failure isn’t an event; it’s a perspective. It’s a story we can stop telling the moment we choose to live a new one.

Alice Foote MacDougall
Alice Foote MacDougall

American - Chef

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