I think glamour all the time. I wake up in the morning and I'm
I think glamour all the time. I wake up in the morning and I'm already thinking glamour.
The words of Donatella Versace rise like a hymn to beauty itself: “I think glamour all the time. I wake up in the morning and I'm already thinking glamour.” At first, they seem the confession of a designer bound to her craft, but they are more than that. They are a revelation of devotion, of a life lived entirely in the service of vision. To think of glamour from the first breath of morning is to carry within oneself the fire of creation, a fire that does not rest, does not fade, but shapes the very way one perceives the world.
What is this glamour that she speaks of? It is not mere vanity, nor the hollow sparkle of passing trends. It is the ancient pursuit of radiance, the power to clothe the ordinary in the extraordinary, to turn fabric into poetry and form into spirit. In ages past, kings and queens adorned themselves with jewels not for warmth, but to project majesty. Priests robed themselves in gold-threaded garments not for comfort, but to invoke the divine. Thus, glamour has always been more than surface—it is the art of awakening awe, of lifting the human form into the realm of myth.
Versace herself embodies this calling. After the tragic loss of her brother Gianni, she inherited not only the empire of design but also the sacred responsibility of carrying his vision forward. It was glamour that gave her strength, glamour that became her sword and her shield. In moments of grief, when the shadows of loss threatened to consume her, she turned again to her art, weaving beauty into the fabric of despair. Like a warrior who does not set aside her weapon even in mourning, she woke each day thinking not of sorrow but of splendour.
History too testifies to this devotion. Consider Cleopatra, whose very presence was said to enchant nations. She understood that beauty was not frivolity, but power—the ability to shape perception, to bend hearts, even to alter the course of empires. Her glamour was not only painted in kohl and draped in silk, but radiated from the belief that she herself was destined for greatness. In the same way, Versace teaches us that glamour begins not with fabric, but with vision. To see oneself as radiant is the first act of creation.
The lesson here is profound: each of us must choose what thought will greet us in the morning. Donatella chose glamour, and in so doing, she chose life, beauty, and the power of creation. You too may choose—whether it be courage, kindness, discipline, or joy. The first thought of the morning is the seed from which the day will grow. If you awaken with despair, your day will be heavy; if you awaken with light, your day will shine. The ancients said, “As a man thinketh, so is he.” Versace shows us that as a woman thinketh, so too is her world adorned.
Let us then awaken each day with intention. Do not stumble into morning with the weight of yesterday, but rise with a vision. Perhaps you do not design gowns, perhaps you do not walk red carpets, but you may clothe yourself in dignity, in grace, in the glamour of self-belief. To think glamour is not only to think of silk and diamonds, but to think of standing tall, walking with pride, shining with inner light.
So hear this teaching, children of the future: beauty is not idle, nor is glamour false. They are powers, ancient and eternal, when wielded with vision. As Donatella Versace wakes each dawn with glamour in her mind, so too can you awaken with greatness in yours. Let the first breath of the morning be filled with creation. Let the first thought of the day be noble. And then, step forth into the world not as one among many, but as a presence radiant, unforgettable, and true. For to live thinking glamour is, in truth, to live thinking of life itself in its most exalted form.
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