I think you can expect Sony, in the case of PSP specifically, to

The words of Ian Jackson carry the tone of promise and transformation: “I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.” In these words, he does not speak merely of a device, but of a moment in time when technology itself shifts the boundaries of human experience. The PSP was not only a machine of plastic and circuits, but a herald of a new way to play, to watch, and to carry entire worlds within one’s hands.

The meaning begins with the vision of reinvention. Entertainment has always evolved with the tools of its age: the lyre gave way to the orchestra, the stage to the cinema, the radio to the television. Each new invention did not simply replace what came before but expanded the way humanity could experience joy, wonder, and storytelling. Jackson’s words remind us that the handheld console, small enough to travel with us, represented not just portability, but a new level of connection between human imagination and technological craft.

The origin of this declaration lies in the early 2000s, when Sony unveiled the PlayStation Portable (PSP) as its bold step into handheld gaming. At a time when handheld devices were often seen as toys for the young, Sony sought to reshape them into powerful instruments of multimedia: games, films, music, and connectivity in one. Jackson’s words echoed the confidence of an age that believed in the power of technology to change entertainment itself, pushing past limits that had long been accepted.

History has many mirrors of this kind of transformation. Consider Gutenberg’s press, which placed books into the hands of common people, making knowledge portable and accessible. Or recall the Walkman, another Sony creation, which gave the world music in motion, forever altering the relationship between individuals and sound. Just as these inventions democratized art and knowledge, so too did the PSP carry with it the dream of holding an entire library of play and culture in the palm of one’s hand.

Yet there is a deeper lesson: every age of invention brings with it both wonder and responsibility. The PSP dazzled with its power, yet it also pointed toward a world where people would increasingly carry their entertainment everywhere, blurring the lines between solitude and community, between stillness and distraction. Jackson’s promise was fulfilled in part, but it also became a harbinger of the greater transformation we live in today — the age of smartphones, streaming, and constant digital presence.

The lesson for us, then, is to see technology not merely as a marvel, but as a tool that shapes how we live, connect, and dream. When new inventions arrive that promise to take us to a “brand new level,” we must ask: Does this new level bring us closer to meaning, or does it lead us away from it? For it is not the machine that determines our destiny, but how we choose to wield it.

Practical action flows from this wisdom. Embrace innovation with curiosity, but temper it with discernment. Celebrate the joy of new experiences, yet do not lose sight of balance. Let technology expand your imagination and creativity, but guard against becoming its servant. Remember that true reinvention lies not only in devices, but in the ways we use them to tell stories, to share laughter, and to connect across generations.

Thus, let Ian Jackson’s words stand as a marker of an age of change: technology can reinvent entertainment, but it is we who must decide how it reinvents us. In our hands, as with the PSP and every tool that followed, lies not only a new level of play, but a new level of responsibility — to use innovation for delight, for connection, and for the flourishing of the human spirit.