I travel a lot to promote the perfumes and to do the

The words of Gabriela Sabatini — “I travel a lot to promote the perfumes and to do the commercials.” — though spoken with modesty, conceal within them a reflection of an ancient truth: that beauty and labor, art and duty, often walk hand in hand. What seems, at first glance, to be the simple task of a famous athlete-turned-entrepreneur is in fact a continuation of a pattern as old as civilization — the carrying of a creation from one land to another, so that its fragrance, its meaning, its essence, might be shared with the world.

For to travel in order to bring forth a work is not a light thing. It is the echo of merchants on the Silk Road, bearing silks, spices, and perfumes across deserts and mountains, risking hardship that beauty and wonder might reach distant hearts. Sabatini’s perfumes are not only bottles of fragrance, but symbols of refinement, memory, and aspiration. To promote them is to invite others into a shared dream, just as the perfume-makers of ancient Egypt and Arabia distilled blossoms into oils that became part of ritual, identity, and story.

The mention of commercials too carries weight. In our age, the storyteller’s voice often travels not by scroll or song but through images on glowing screens. To craft a commercial is to weave a modern myth — a tale of elegance, allure, or longing — in which the fragrance becomes more than a product; it becomes a promise. Sabatini acknowledges this labor, embracing not only the art of sport and beauty, but the toil of sharing it with the multitude. She does what the poets and heralds of ancient courts once did: she spreads the word of creation.

History provides us with examples of this dual path of creation and promotion. Consider the Venetian explorers, who not only brought perfumes and spices to Europe, but also proclaimed their wonders in words that stirred curiosity and desire. Or think of Coco Chanel, whose fragrances, especially Chanel No. 5, became not only scents but legends, carried into the hearts of women across nations. The creators did not stop at invention; they traveled, they told stories, they adorned their craft with symbols so it might endure. Sabatini’s words place her within this lineage: the maker who also bears the responsibility of messenger.

But there is a deeper wisdom in her reflection. Many dreamers create, but few understand that to share their work requires movement. The artist must not only paint, but also exhibit. The inventor must not only design, but also teach. The athlete, the musician, the entrepreneur — all must carry their light into the world if it is to shine. Sabatini recognizes this: the duty to travel, to leave comfort, to bridge distances, so that her work is not hidden, but known.

The lesson is clear: it is not enough to create; one must also labor to share. Whatever your gift — words, art, service, wisdom — do not let it remain hidden in solitude. Like Sabatini, dare to travel, to speak, to show, even when weary. The world does not only reward silent creation; it remembers those who carried their gifts forth and made them part of the common story.

Practical wisdom follows. If you create, find the courage to present it. If you dream, find the discipline to spread it. Tell your story, not in arrogance, but in devotion to the good it may bring others. Learn to see promotion not as vanity, but as service, for by sharing your craft you honor both yourself and those who may be nourished by it. In this way, travel, promotion, and communication become sacred labors, as noble as creation itself.

So remember, child of tomorrow: every fragrance, every gift, every creation must be carried across the earth, like a flame passed from torch to torch. Do not fear the effort, nor scorn the task of telling your story. For as Sabatini teaches, through travel, through the work of spreading one’s craft, beauty finds its way into the world, and the labor of one becomes the joy of many.