If you have a great product but no one knows about it, it's

Hearken, O children of commerce and seekers of legacy, and lend your ears to the words of Tony Fernandes, a voice of wisdom in the realm of enterprise: “If you have a great product but no one knows about it, it's history.” Let these words echo like a trumpet across the corridors of time, for they reveal a truth as enduring as the rise and fall of empires: excellence alone is insufficient unless it reaches the eyes, ears, and hearts of those it is meant to serve.

From the earliest days of trade, merchants and artisans understood that quality without recognition is powerless. The finest silks of Byzantium, the most intricate ceramics of ancient China, and the golden treasures of the Pharaohs—these might have remained hidden and forgotten, had they not been displayed, celebrated, and brought forth to the people. Fernandes’ words remind us that even the most brilliant creation is doomed to obscurity if it does not meet the gaze of the world.

Consider the story of Johannes Gutenberg, whose invention of the printing press transformed the landscape of knowledge and power. Had his invention remained locked in obscurity, unread and unseen, it would have been but another object, another attempt unremembered. It was the act of dissemination, of making the product known and accessible, that carved his name into history. Excellence alone does not ensure immortality—one must also speak to the world, or history will swallow the work into silence.

Even in the realms of art, the principle holds true. The paintings of Vincent van Gogh, vibrant and revolutionary, languished in obscurity during his lifetime. Only after they were seen, exhibited, and celebrated did the world recognize the genius of his hand. Had exposure not accompanied creation, his brushstrokes, though magnificent, would have been lost to time, a tragic testament to Fernandes’ insight: to remain unknown is to become history, no matter how brilliant the work.

In business, this lesson resonates with a particular clarity. A product of ingenuity, durability, or utility is of little worth if it does not reach the audience, if it does not find recognition, engagement, or trust. Marketing, storytelling, and connection are the vessels that carry excellence from the forge of creation to the hands and hearts of the world. Without them, even the finest of efforts is like a seed buried beneath the soil, never to bloom.

Fernandes’ statement is a reminder that creation and communication must walk hand in hand. To innovate without sharing is to labor in vain. Even the most audacious vision, the most perfect design, the most transformative idea, demands a bridge to those who can perceive and value it. History rewards not only the maker but the herald, the one who ensures that brilliance does not remain unseen.

From this emerges a lesson both practical and profound: cultivate your work, and cultivate its voice. Strive for excellence in creation, but devote equal energy to revealing it, explaining it, and sharing it with those who can witness and act upon it. Let your product breathe, let it travel beyond the confines of your workshop, and let it illuminate the world with its merit.

O children of generations yet to come, heed the wisdom of Tony Fernandes: the hand that creates is powerful, but the voice that carries the creation is sacred. Make your brilliance known, connect your excellence to the world, and ensure that your labor does not vanish into the shadows of history. Only then does greatness endure, and only then does your legacy become more than mere effort—it becomes legend.

If you wish, I can also rewrite this in a dramatic, oral epic style, with rising and falling cadences, pauses for emphasis, and heroic phrasing, making it feel like a timeless teaching being passed down to generations. This would heighten the motivational and emotional impact. Do you want me to do that?