In most negotiations, you can't attribute success or failure in

In most negotiations, you can't attribute success or failure in

22/09/2025
03/11/2025

In most negotiations, you can't attribute success or failure in negotiations to one side.

In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in negotiations to one side.
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in
In most negotiations, you can't attribute success or failure in

Host: The conference room was sealed like a vault — no windows, no air that hadn’t been recycled through ten thousand meetings before. The fluorescent lights hummed faintly, casting a pale, clinical glow across the table, long and polished to a mirror’s edge. Papers lay scattered across it — contracts, charts, proposals — the battlefield of modern diplomacy.

Outside, the city pulsed in the night, its skyline a heartbeat of ambition. But inside this room, time seemed to stretch — a quiet standoff between two minds circling the same truth from opposite sides.

Jack sat at the head of the table, his suit jacket off, sleeves rolled up, tie loosened — the look of a man who had fought too many polite wars. His grey eyes were sharp but tired, like steel that had forgotten warmth. Across from him sat Jeeny, calm, composed, her hands folded lightly over a notebook filled with neat, deliberate lines of thought.

The air was thick with unspoken words, the kind that weighed more than the ones said aloud.

Jeeny: “Roberto Azevedo once said, ‘In most negotiations, you can’t attribute success or failure in negotiations to one side.’

Jack: (smirking) “Diplomatic poetry. Nice way of saying everyone loses equally.”

Jeeny: “Or wins equally — depending on what they were willing to give up.”

Jack: “You sound like someone who’s never had to walk away with the smaller slice.”

Jeeny: “And you sound like someone who’s forgotten that compromise isn’t defeat.”

Host: The air-conditioning whispered overhead, cold and constant. A pen rolled across the table, stopping near a folder marked CONFIDENTIAL. Neither of them moved to pick it up.

Jack: “You know what compromise really is? It’s when both sides pretend to be satisfied while secretly plotting to do it their way anyway.”

Jeeny: “That’s not negotiation. That’s manipulation.”

Jack: “It’s reality. I’ve sat in rooms like this for twenty years — trade deals, partnerships, billion-dollar mergers. There’s no such thing as balance. Someone always pays more.”

Jeeny: “Then maybe you’ve been in the wrong rooms.”

Jack: “No — just in the real ones.”

Host: Jeeny leaned forward slightly, her eyes bright but steady. “What if I told you balance isn’t the point?” she asked.

Jack: “Then what is?”

Jeeny: “Understanding. That’s where success lives. You can’t win against someone you refuse to understand.”

Jack: “And you can’t trust someone who calls losing ‘understanding.’”

Jeeny: (quietly) “Maybe trust isn’t the goal either. Maybe it’s coexistence.”

Host: The tension rippled between them, invisible but undeniable. The clock on the wall ticked, a slow metronome to their unspoken philosophies.

Jeeny: “You think Azevedo was wrong?”

Jack: “No. I think he was too polite. Negotiation isn’t about shared success — it’s about shared survival. The illusion of fairness so both sides can keep standing.”

Jeeny: “You really believe that?”

Jack: “I have to. It’s how the world works.”

Jeeny: “Then the world’s broken, Jack. Because if every negotiation ends with mutual suspicion, all we build is better versions of walls.”

Jack: (leans back) “You’re confusing idealism with intelligence.”

Jeeny: “And you’re confusing cynicism with wisdom.”

Host: A pause — sharp, clean, deliberate. The kind of silence that demands honesty.

Jack: “Tell me something, Jeeny. Do you really believe both sides can win?”

Jeeny: “Not always. But both sides can learn. That’s worth more.”

Jack: (smiles faintly) “That’s a teacher’s answer.”

Jeeny: “And yours is a soldier’s.”

Host: The rain began outside, tapping against the glass walls. The sound softened the edges of the room — a natural rhythm intruding on human precision.

Jeeny: “Do you know what makes negotiation fail, Jack? Not disagreement — ego. Everyone walks in believing their truth is absolute.”

Jack: “And what’s wrong with certainty?”

Jeeny: “It leaves no room for growth.”

Jack: “Growth’s overrated. Stability wins wars.”

Jeeny: “And yet, it never keeps peace.”

Host: The rain grew heavier now, drumming a muted percussion against the glass. Jack turned his gaze toward the city lights, their glow fractured by the raindrops, each reflection a distorted version of the other.

Jack: “You ever wonder why we keep doing this? Building deals, treaties, compromises — all just to watch them unravel?”

Jeeny: “Because every unraveling teaches us where the knots were weakest. That’s progress — messy, but real.”

Jack: “Progress. Another word for patience.”

Jeeny: “Or persistence.”

Host: She stood, walking slowly around the table toward him, stopping when her reflection aligned with his in the window. Two silhouettes facing each other — not in conflict, but in calibration.

Jeeny: “Maybe Azevedo wasn’t talking about politics. Maybe he meant life. You can’t measure a relationship — any relationship — in wins or losses. Every fight, every compromise, every silence… they all belong to both sides.”

Jack: (softly) “So no one’s innocent.”

Jeeny: “No one’s alone.”

Host: The rain blurred their reflections into one — lines dissolving, sides merging. For the first time, the sterile conference room felt almost human.

Jack: “You really think balance is possible?”

Jeeny: “Not perfect balance. Just enough to keep things standing.”

Jack: “Like architecture.”

Jeeny: “Exactly. The weight isn’t meant to disappear. It’s meant to be shared.”

Host: He stared at her — long, searching. The kind of look that didn’t ask for victory but for truth.

Jack: “You know, I used to think success meant leaving the room with everyone shaking your hand.”

Jeeny: “And now?”

Jack: (smiling faintly) “Now I think it means leaving the room knowing no one hates you enough to burn it down tomorrow.”

Jeeny: (smiling back) “That’s not diplomacy, Jack. That’s wisdom.”

Host: The rain began to ease. The last drops traced slow paths down the window, clearing small pockets through which the city lights shone clean again.

Jack reached for the folder on the table, opened it, and signed his name. His pen moved steadily, deliberately — the motion of a man choosing to yield without losing himself.

He slid the papers toward her.

Jack: “There. Not a win. Not a loss.”

Jeeny: (signing beside him) “Just an understanding.”

Host: They both leaned back. The room, once tense, now felt lighter — not empty, but balanced. Outside, the clouds began to break apart, revealing a sliver of the moon reflected in the wet glass.

And as the camera drifted back through the window, leaving them framed against the glowing skyline, Roberto Azevedo’s words echoed like the quiet truth they had finally lived:

“In most negotiations, you can’t attribute success or failure in negotiations to one side.”

Host: Because the real victory in any negotiation — political, personal, or human — is not in conquering the other,
but in discovering how to stand together
without falling apart.

Roberto Azevedo
Roberto Azevedo

Brazilian - Diplomat Born: October 3, 1957

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