In the luxury business, you have to build on heritage.

Host: The soft hum of the room is broken only by the quiet murmur of thoughts between Jack and Jeeny. The light from the window is gently fading, and the conversation is turning toward something deeper, with a sense of reflection in the air. Jack, leaning back slightly, has his eyes focused on the quote from Bernard Arnault: "In the luxury business, you have to build on heritage." He looks over at Jeeny, who is thoughtfully considering the words.

Jack: (his voice thoughtful) "You know, Bernard Arnault’s quote, 'In the luxury business, you have to build on heritage,' really makes me think about what defines something as luxury. It’s not just about the products or services you offer—it’s about the history behind them, the legacy. Luxury is as much about the story you tell and the traditions you carry forward as it is about quality. The heritage becomes a pillar for everything else."

Jeeny: (nodding, her tone steady) "Exactly. In the world of luxury, heritage isn’t just a marketing tool; it’s the foundation on which everything else is built. When people invest in luxury, they’re not just paying for a high-quality product—they’re buying into a narrative, a story that’s been cultivated over time. There’s a sense of continuity, of craftsmanship and values passed down, that make the brand more than just a company—it’s a symbol of something much larger."

Jack: (leaning forward slightly, his voice more curious) "But how does this relate to businesses outside the luxury space? In a world that’s moving so fast, where trends change constantly, can heritage still play a role in more modern or even fast-moving industries? Or is it something that only applies to established brands that have had the time to build a legacy?"

Jeeny: (smiling gently, her voice confident) "I think heritage is about values, not just the age of a company. Even in industries that move quickly, like tech or fashion, businesses can build on a heritage of values—innovation, quality, or design—that create a sense of tradition within their space. It's not always about a long history, but about establishing a consistent brand story that resonates with people. The key is authenticity and a commitment to those values over time, so customers can trust that the brand will continue to live up to its promises."

Host: The room seems to settle into a deeper understanding, the weight of their conversation about the role of heritage in modern business leaving an imprint in the air. The evening light is now almost gone, leaving a softer, more intimate atmosphere. Jack, feeling the shift in perspective, reflects on the power of a brand’s legacy.

Jack: (with a thoughtful expression) "I see what you mean. Heritage isn’t just about the past—it’s about building something meaningful today that ties back to enduring values. It’s what makes a brand feel more than just a business; it becomes something people want to be a part of, something that represents more than just products—it represents a legacy."

Jeeny: (nodding, her voice gentle but firm) "Exactly. It’s about creating a lasting impression through the way you do business, the way you engage with customers, and the values you uphold. And that’s what separates luxury brands from the rest—longevity, not just in years, but in the principles that guide them. That’s the heritage that Arnault is talking about."

Host: The silence between them now feels warmer, like a shared recognition that heritage is something much broader than just history—it’s about consistency, authenticity, and building a legacy that endures. Jack’s gaze drifts toward the window, and Jeeny sits, calm and steady, the conversation hanging in the air like a quiet understanding.