It's all about culture. If you can get the right people with the
It's all about culture. If you can get the right people with the right mindset, the right core values and the ability to change on a dime, then you have the ability to invest and do what's best for the health and long-term value proposition of the business.
Host: The city skyline burned with the orange light of dusk, glass towers flickering like torches against the fading sky. Inside the top floor of a half-lit office, the hum of computers mixed with the soft ticking of a wall clock that had long outlived its patience. Papers lay scattered across a conference table, their edges curling from too much handling.
Jack stood by the window, his reflection merging with the glowing skyline — one man doubled between ambition and exhaustion. Across the room, Jeeny sat with her laptop open, the dim screen casting a faint blue hue across her face.
The company’s logo glowed faintly behind them on the wall — a symbol of something once idealistic, now tired and bruised by survival.
Jack: “David Steward once said, ‘It’s all about culture. If you can get the right people with the right mindset, the right core values, and the ability to change on a dime, then you have the ability to invest and do what’s best for the health and long-term value proposition of the business.’”
He turned, his voice calm but cutting. “I’ve heard a thousand versions of that line. Every CEO says it. Every board loves it. But you know what it really means, Jeeny? It means control. It means shaping people until they fit.”
Jeeny: “Or,” she said softly, “it means believing that people matter. That a business isn’t numbers and strategies — it’s souls working together. Steward wasn’t talking about control. He was talking about faith.”
Host: A plane passed outside the window, a tiny silver line crossing the dusk. Its faint hum filled the silence that followed her words.
Jack: “Faith doesn’t build profit margins. Adaptability does. Core values sound noble, but when the market shifts, ideals don’t save you — agility does. Steward was right about one thing: change on a dime. That’s survival.”
Jeeny: “But without values, survival becomes chaos. Change for its own sake means nothing. If your culture bends with every wind, what anchors you?”
Host: The overhead lights flickered, casting long shadows that danced across the glass table. The faint glow of the skyline shimmered in Jack’s eyes — hard, sharp, unyielding.
Jack: “Anchors sink ships too, Jeeny. Businesses die because they hold onto old values. Kodak did. Blockbuster did. Their cultures were their coffins.”
Jeeny: “And yet,” she countered, “those who rise without culture collapse just as easily. Look at the companies that forgot their people — Enron, Theranos, WeWork. They had innovation, agility, brilliance… and rot underneath it all. Steward built his empire differently. He built it on trust.”
Host: The clock ticked louder, as if marking the rhythm of their disagreement. Jack walked to the table, set his glass down, and stared at the company’s mission statement printed on the wall — once inspiring, now faded.
Jack: “Trust is a luxury. Culture’s a story we tell employees to make them stay. You can’t measure it, can’t scale it. What you can scale is efficiency.”
Jeeny: “Efficiency without humanity is exploitation,” she said, her voice trembling but firm. “Culture isn’t a story, Jack. It’s the bloodstream. It’s what keeps the organism alive when profit can’t.”
Host: The rain began outside — soft, almost polite, tapping against the glass like an echo of conscience. Jack looked out again, watching the blurred lights of the city. His jaw tightened, his reflection fractured in the pane.
Jack: “I’ve led teams through recessions, layoffs, crises. I’ve seen what ‘culture’ does then — nothing. People run. People protect themselves. Values don’t pay severance.”
Jeeny: “You think too little of people.”
Jack: “I think realistically of them.”
Host: Jeeny stood, her chair scraping softly against the floor. She walked closer to him, her eyes fierce now, her voice low but burning.
Jeeny: “Then explain this: why did people follow Steward? Why did his company, World Wide Technology, thrive when others burned out? Because culture wasn’t decoration. It was structure. He built something that breathed — a place where loyalty meant more than leverage.”
Jack: “Loyalty dies when the bills come due.”
Jeeny: “No,” she said, stepping closer. “Loyalty dies when leaders stop believing in people.”
Host: Her words hit him harder than she knew. The sound of rain deepened, drumming against the windows in steady rhythm, a counterpoint to the rising pulse in the room.
Jack: “So what, Jeeny? You think culture saves us? You think the right mindset replaces a business model? It’s a fantasy. The market doesn’t care how kind you are.”
Jeeny: “Maybe not. But people do. And people are the market.”
Host: The room vibrated with tension — the low hum of machines, the faint growl of thunder outside, the unspoken truth that both of them were right, and both were wrong.
Jack: “You sound like an idealist.”
Jeeny: “And you sound like a machine.”
Jack: “Machines work.”
Jeeny: “Until they don’t.”
Host: Silence. Only the rain spoke now. It whispered down the windows, washing the city’s lights into liquid rivers of gold and red.
Jack sighed, rubbing his temples. “You know,” he said quietly, “I used to believe in culture. Back when this company started, I talked about vision, purpose, unity. Then the layoffs came. The investors called. And I realized — culture’s easy when times are good.”
Jeeny: “And that’s exactly when it matters most — when times aren’t.”
Host: She sat again, her voice softening, her eyes wet but unwavering. “Culture isn’t a shield against failure. It’s what keeps us from losing ourselves when failure comes. Steward understood that. He built not just a business, but a belief system — one where profit was proof of purpose, not the other way around.”
Jack: “You think purpose can outlast numbers?”
Jeeny: “Yes. Because people remember integrity longer than quarterly reports.”
Host: Jack looked down at the contract papers spread across the table — new deals, expansions, risks. The ink glistened faintly in the dim light. Then he looked at Jeeny. Her words had cut deeper than he wanted to admit.
Jack: “Maybe you’re right,” he murmured. “Maybe culture is what survives when everything else burns.”
Jeeny: “Exactly,” she said gently. “It’s not about avoiding the fire. It’s about having people willing to walk through it with you.”
Host: A long silence followed, filled with the quiet hum of the rain and the faint flicker of the city lights beyond the window.
Jack turned back toward the glass, his reflection now softer, almost human.
Jack: “So maybe it’s all about balance. The right people. The right mindset. Change when you must — but without losing what makes you worth changing for.”
Jeeny: “That’s all Steward meant. Change is strength, but culture is direction. Without it, you’re just spinning.”
Host: The storm eased, the sky clearing enough to reveal a single faint star above the skyline — a tiny light, barely visible, but there. Jeeny noticed it first, smiling quietly.
Jack followed her gaze. “Funny,” he said, “how something so small can still be seen through all this noise.”
Jeeny: “That’s culture,” she whispered. “Something small — shining through.”
Host: The office lights dimmed, leaving only the glow of the city and that distant star. Papers lay forgotten. The argument had dissolved, leaving behind only the echo of understanding.
In that quiet moment, among the ruins of exhaustion and ambition, they realized that culture — like light — wasn’t built by power or profit, but by people who believed in something greater than themselves.
And as the rain stopped, the city exhaled, and for a heartbeat, everything — the glass towers, the ticking clock, the two of them — felt alive with the fragile brilliance of belief.
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