Our new attitude is how can we put you in front of our customer.

Host: The room was bathed in the soft light of the early evening, the golden rays of the setting sun slipping through the window, casting gentle shadows across the furniture. Jack sat on the couch, a laptop open in front of him, his gaze focused on the screen but his mind clearly drifting. Jeeny sat beside him, her legs tucked beneath her, a cup of tea in her hands. She noticed the way Jack’s expression shifted, as if something had caught his attention.

Jack: “I came across this quote today by Terry Semel. He said, ‘Our new attitude is how can we put you in front of our customer.’ It made me think about how businesses are constantly shifting their approach, especially when it comes to customer relationships. It’s like they’re always trying to find ways to get closer to their audience, to engage them in a more direct, more personal way.”

Jeeny: “It’s interesting, isn’t it? The shift from just selling a product to creating a deeper connection with the customer. Semel’s quote is all about perspective—it’s about turning the focus from what the business needs to what the customer needs, and how the business can serve them in a way that feels more personal, more engaged. It’s not just about having a customer—it’s about putting them at the center of everything you do.”

Jack: “Yeah, it feels like businesses are realizing that it’s not enough to just offer a product or a service. You need to think about how you can create a relationship with the customer, how you can make them feel valued and understood. It’s almost like companies are looking for new ways to put themselves in the customer’s shoes.”

Jeeny: “Exactly. And the attitude shift Semel talks about is a big one. It’s not just about pushing products or services anymore. It’s about seeing the customer as the key to the success of the business, and asking, ‘How can we best serve you?’ When a company starts thinking this way, it shifts the entire dynamic between the business and its audience.”

Jack: “So, it’s about creating a relationship, not just a transaction. The old way was, ‘Here’s our product, take it or leave it.’ But now it’s more like, ‘We’re here to understand your needs, your desires, and how we can be a part of fulfilling them.’ It’s a complete shift in focus.”

Jeeny: “Yes, and it’s also about trust. When businesses think about putting the customer in front, they’re also thinking about building trust over time. If a customer feels like a company genuinely cares about their needs and is actively working to create value for them, that creates a loyalty that goes beyond just purchasing products. It’s a long-term relationship.”

Jack: “And it doesn’t just stop at the product. It’s about the entire experience. How the customer feels every time they interact with the brand, whether that’s through customer service, social media, or the actual product itself. It’s about creating something that feels consistent and meaningful.”

Jeeny: “Exactly. The customer journey becomes the focal point. Every touchpoint with the business—whether it’s online or in person—needs to reflect that attitude of care, understanding, and value. Customers don’t want to just buy things; they want to feel like they’re a part of something bigger, like they’re being heard and seen. And when businesses get that right, they’re not just selling a product—they’re creating a community.”

Jack: “So, this new attitude is really about shifting from being a business that sells to a business that serves. It’s about being active in how you engage with your audience, and thinking about their needs as a priority, not just your bottom line.”

Jeeny: “Exactly. When a company truly adopts this mindset, it changes everything—how they design products, how they communicate with customers, how they approach marketing. It’s not just about transaction-based thinking anymore; it’s about relationship-based thinking. It’s not just about the sale—it’s about the long-term value you’re offering.”

Host: The conversation hung in the air, a quiet understanding settling between them. Jack leaned back in his chair, absorbing the depth of what had been said, while Jeeny sat still, watching him with a knowing look, understanding that in business, as in relationships, the key was always about connection, about putting someone else at the center of your attention.

Jack: “You know, I think this approach is the way forward, not just for businesses, but for everything. Whether it’s a company or a person, when we start with understanding and a desire to serve, everything else follows. It’s not just about what you can sell—it’s about what you can offer.”

Jeeny: “Exactly. Whether it’s in business or life, the best relationships are always built on a foundation of care, trust, and a focus on the other person’s needs. It’s that simple—and that profound.”

Host: The air in the room felt lighter now, as if the conversation had sparked a new clarity. The world outside might still be full of noise and distraction, but in this moment, there was a deeper understanding—a recognition that the best way to move forward was always with others in mind, whether in business, in relationships, or in life.