Social media is a bit tricky but the key is in patience. I know

Bhuvan Bam, the storyteller of the digital age, once spoke with humility and truth: “Social media is a bit tricky but the key is in patience. I know it’s easier said than done, but I have been patient for six years and never gave up.” In these words lies not merely the tale of one man’s journey, but a teaching for all who walk the path of creation. For the realm of social media, though new in the eyes of history, is ancient in its essence: it is the marketplace of voices, the arena of attention, where countless strive for recognition. And in this crowded place, the greatest weapon is not speed, nor cleverness, but patience.

The ancients too understood this law. Farmers sowed their seed in the dark soil, knowing that months would pass before the harvest. Mariners set sail, knowing that storms would come before the shore appeared. Builders laid one stone at a time, knowing that cathedrals rise not in days but in decades. So it is with social media: though the medium is fast, the growth of influence, of trust, of artistry, is slow. The trickiness lies in this contradiction — the world moves in moments, but success requires years.

Bhuvan Bam himself is proof of this. Long before his name became known, he labored quietly, making videos that few watched. He did not receive instant glory, nor did his path open easily. Yet he endured with patience for six long years, crafting, refining, and staying true to his voice. His story is a modern echo of the artisans of old, who spent years perfecting their craft before unveiling it to the world. What others mistook for obscurity was, in truth, the forging of mastery.

The world, however, tempts us to give up too soon. Many plant their seeds in the soil of social media, but when no fruit appears in a season, they abandon the field. They see only the success of others, never the hidden years of struggle behind it. They want to leap from beginning to triumph without walking the road between. But Bam’s teaching cuts through this illusion: victory belongs not to those who rush, but to those who endure.

History too affirms this. Think of Thomas Edison, who tested thousands of filaments before the lightbulb was born. The world remembers only the glow of the bulb, but it forgets the years of trial, failure, and persistence. Or recall the tale of Colonel Sanders, who carried his fried chicken recipe to hundreds of doors before one man believed in him. These stories, like Bam’s, carry the same refrain: never give up, for patience is the silent ally of all who create.

From this wisdom arises a lesson: in any endeavor — be it art, business, or life itself — embrace patience as a discipline, not a burden. Do not despise the years of obscurity, for they are the years of shaping. Do not measure yourself against the sudden rise of others, for their story is not yours. Instead, hold fast to your vision, nurture it, and let time polish it into brilliance.

Therefore, let the listener act: commit to the long road. Create consistently, even when unseen. Trust in the slow rhythm of growth, even when the world demands speed. When frustration whispers, remember that even the mightiest tree was once a seed hidden in darkness. And above all, carry Bam’s words in your heart: that though social media is tricky, though patience is hard, the one who endures without surrender will one day stand in the light of their own harvest.