Social media is one of the most under-rated business tools, in my

Social media is one of the most under-rated business tools, in my

22/09/2025
26/10/2025

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

Social media is one of the most under-rated business tools, in my

Host: The city pulsed beneath a late evening haze — a grid of lights, screens, and the silent hum of unseen conversations. Inside a glass-walled office thirty floors above the street, the skyline stretched like a living circuit boardwindows flickering like electric hearts, the buzz of commerce never ceasing.

Jack stood near the window, his reflection blending with the city beyond — sharp-suited, sleeves rolled, tie loose, eyes scanning his phone as though reading the pulse of the world. Across from him, Jeeny sat at a sleek table, laptop open, her fingers resting lightly on the keyboard, her expression thoughtful, almost meditative.

The quote framed on the digital wall display behind them read:
Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.” — Anand Mahindra

Jeeny: “He’s right, you know. It is an amazing cockpit. A CEO today doesn’t just need a boardroom; they need a dashboard — and that’s what social media gives them. A direct line to the heartbeat of the company.”

Jack: “Or to the noise of the mob. You call it a cockpit, I call it a chaos feed. Too many voices, too many opinions — half of them misinformed.”

Host: The city lights flickered across Jack’s face, slicing it into panels of blue and gold, half illumined, half shadowed. His tone was measured, but beneath the control lay a note of quiet tension.

Jeeny: “Maybe it’s supposed to be messy. Real conversation always is. That’s the point — transparency. Anand Mahindra didn’t use social media to posture; he used it to listen.”

Jack: “Listening? You think tweets and hashtags are conversations? Most of them are echo chambers dressed as discourse.”

Jeeny: “You’re being cynical again. There’s a difference between noise and signal. The skill is in knowing which is which.”

Jack: “And you think the average CEO has that kind of radar?”

Jeeny: “The good ones do. Mahindra did. He didn’t hide behind press releases — he engaged. He spoke to workers, customers, even security guards. That’s leadership.”

Jack: “That’s PR.”

Jeeny: “That’s humanity.”

Host: A silence hung between them, heavy as the humid air outside the window. The city breathed below — cars threading through narrow streets, advertisements pulsing on massive screens, every pixel whispering someone’s idea of truth.

Jack turned from the window, his voice lower now.

Jack: “You call it humanity. I call it surveillance disguised as empathy. Every click, every like, every comment — it’s all data. The illusion of connection feeding the machinery of control.”

Jeeny: “But that’s not what Anand Mahindra meant. He didn’t say it’s perfect. He said it’s a tool. Tools reflect the hands that hold them. You can use a hammer to build or to break — the choice is always human.”

Jack: “And yet we keep pretending the hammer is the hero.”

Jeeny: “Because sometimes it is. When a CEO reaches a worker directly online, bypassing layers of hierarchy — that’s revolutionary. That’s the hammer cracking open the old walls.”

Host: The screensaver behind them shifted — a live feed of trending posts, comments, retweets cascading like digital rain. A distant thunderstorm rolled beyond the glass, faint lightning painting the sky in quick bursts of white.

Jack: “You really believe that? You think social media has made leaders more accountable?”

Jeeny: “It’s made them visible. That’s the first step. When a customer complains publicly, the company can’t pretend it didn’t happen. When a CEO responds, it’s a conversation, not a cover-up.”

Jack: “And what about when it backfires? When a poorly worded tweet wipes billions off the stock market? When outrage replaces reasoning?”

Jeeny: “That’s not a failure of technology,

Anand Mahindra
Anand Mahindra

Indian - Businessman Born: May 1, 1955

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