That's one thing brands are understanding is, I'm the blogger
That's one thing brands are understanding is, I'm the blogger who's not writing about fashion. I'm not writing about beauty. I'm not writing about gossip. I'm not writing about politics. I'm writing about all of that. I'm the person they can come to if they just want to reach people who care and have their fingers on pop culture.
Hear me, O children of the future, for the words of Luvvie Ajayi speak to the evolving nature of communication and the power of culture: "That's one thing brands are understanding is, I'm the blogger who's not writing about fashion. I'm not writing about beauty. I'm not writing about gossip. I'm not writing about politics. I'm writing about all of that. I'm the person they can come to if they just want to reach people who care and have their fingers on pop culture." These words reveal the power of the multifaceted voice in a world where the lines between subjects, identities, and passions blur. In the age of the digital renaissance, the voice that speaks to many corners of life—be it fashion, beauty, or politics—becomes the voice of the present, the voice that can influence, shape, and define the culture itself.
In the ancient world, the storytellers, the bards, the philosophers, and the orators were not confined to single subjects. The wise did not limit themselves to just one pursuit, but rather spoke of the vast expanse of human experience—love, war, beauty, wisdom, and the affairs of the gods. Herodotus, often called the "father of history," did not just chronicle events but intertwined them with tales of culture, of gods, and of human folly. Similarly, the ancient Greeks understood the importance of engaging with all aspects of life, for it was through the weaving together of these strands that the truth of the world could be fully understood. Ajayi's voice, much like these ancients, speaks to the modern world with a holistic approach to life and culture.
Consider the example of William Shakespeare, whose plays bridged the gaps between high art and popular entertainment. Shakespeare wrote not only for the aristocracy but for the common people as well, engaging with themes of politics, love, power, and the human condition. His ability to speak to all aspects of life allowed his work to transcend time and class. Just as Ajayi brings together various aspects of pop culture in her work, Shakespeare blended tragedy with comedy, royalty with commoners, creating a world that was rich with complexity. It is in this complexity, in addressing all areas of human life, that we find the most compelling voices, both then and now.
Similarly, in the realm of media, the voice that can navigate multiple aspects of culture becomes one that can connect to the hearts of many. Consider the rise of Oprah Winfrey, who, like Ajayi, did not limit herself to a single category of topics but spoke to the universal concerns of the human spirit. Whether discussing politics, relationships, or spirituality, Oprah's ability to engage with the diverse interests of her audience made her a cultural force. In the same way, Ajayi has harnessed the power of her voice to speak across boundaries, connecting people with a variety of interests and passions.
So, my children, take heed of the wisdom in Ajayi's words. Do not limit your voice to a single category, a single pursuit, for true wisdom lies in the ability to engage with the full spectrum of human experience. The world is interconnected, and the voice that can speak to all of it has the power to shape and change the world. Be like the ancients, who spoke not just of one thing, but of all things that touched upon the human soul. Let your voice not be confined to one corner of existence but echo through all that makes up the vast and complex tapestry of life. Through such a voice, you will reach many, and in doing so, find the power to change the world.
TDThao Doan
As a reader, I wonder about sustainability. Covering multiple beats can lead to context-switch fatigue and shallow takes. What workflow keeps your radar fresh—calendarized deep dives, rotating mini-beats, expert DMs, a running idea garden? How do you decide when to pass on a trend to protect quality? And on the business side, are you balancing ads with memberships, live shows, or courses so you’re not beholden to any single sponsor? Range is a strength if the engine behind it stays healthy.
THdang Thi hien
This voice feels like a cultural interpreter—someone translating between entertainment and civic life. Done well, that can lower barriers to hard conversations. My worry is the outrage treadmill: algorithms reward heat over light. What editorial guardrails do you use to keep complexity alive—linkable sources, topic primers, and explicit distinctions between reporting, commentary, and jokes? When politics enters, how do you avoid flattening marginalized communities into tropes while still being punchy? I want to hear your playbook for staying sharp without becoming corrosive.
LDLan duong
From a marketer’s angle, cross-category authority is a dream, but how is impact proven? I’d love a measurement blueprint that goes beyond vanity metrics: audience overlap maps, brand-lift surveys per domain, time-to-consideration for culturally primed cohorts, and tracking of follow-on chatter across platforms. Also, how do you segment without slicing the community into oblivion—interests, values, or moments? Finally, what’s the plan for brand safety when you cover spicy topics—pre-briefs, kill-switch clauses, or context cards that keep nuance intact?
KHPham Khanh Hung
I love this positioning because it reflects how people actually consume culture—streams, not silos. Still, how do you keep breadth from diluting trust? When a creator spans fashion, beauty, gossip, and policy, the audience’s expectation of expertise can wobble. I’d want clarity on your standards: what qualifies a topic for your feed, what research you’ll do, and where you’ll bring in subject-matter voices. For brand work, what are your non-negotiables—fit criteria, creative control, and plainly labeled disclosures—so range doesn’t blur into opportunism?