The magic happens when you take facts and figures, features and

Opening Scene
The room is bathed in soft, golden light, the evening sun casting gentle shadows across the walls. Jack and Jeeny sit side by side at the kitchen table, a laptop open between them. The faint clicking of the keyboard is the only sound, as Jack pulls up a presentation on the screen. The usual rhythm of their conversation has shifted into something more focused — a shared understanding of how to bring life to a set of facts and data. The world outside hums quietly, but inside, there’s a quiet sense of anticipation, as if something is about to unfold.

Host: The kitchen feels warm, welcoming, but there’s a shift in the air — something deeper, a connection to a story that has yet to be told. Jeeny’s eyes scan the screen, her fingers lightly tapping the edge of her mug, while Jack scrolls through the figures on the presentation.

Jeeny: (gently, her voice thoughtful) “You know, Peter Guber once said, ‘The magic happens when you take facts and figures, features and benefits, decks and PowerPoints — relatively soulless information — and embed them in the telling of a purposeful story. Your ‘tell’ renders an experience to your audience, making the information inside the story memorable, resonant, and actionable.’ Isn’t that such a powerful way to look at data?”

Jack: (looking up, his voice intrigued) “So, it’s not about the data itself, but how we connect it to a story, how we make it come alive for people. The facts are just numbers until we wrap them in something that resonates with people’s emotions or experiences.”

Jeeny: (nodding, her tone warm) “Exactly. When we’re presenting information, it’s easy to focus only on the facts — but those facts alone can be cold, lifeless. What makes them memorable, what makes them matter, is the story we weave around them. It’s about giving the numbers a context, a narrative that makes people feel something.”

Host: The room seems to grow quieter as their conversation settles into a rhythm. The laptop screen glows softly between them, the charts and slides suddenly taking on new significance. The warmth of the room contrasts with the coldness of the figures on the screen, and yet the connection between the two becomes clear — it’s the story that turns information into something meaningful, something memorable.

Jack: (pausing, his voice more reflective) “So, you’re saying that data by itself isn’t enough. It’s not enough to just present the information — you have to give it life. You have to connect it to something that makes people care about it, makes them see its relevance.”

Jeeny: (smiling gently, her voice reassuring) “Exactly. The facts are important, of course, but they become powerful when we understand why they matter, how they impact the story we’re telling. When you embed the information in a meaningful narrative, it becomes something your audience can connect to, something they’ll remember and take action on.”

Host: The room feels a little lighter now, as if a sense of clarity has settled over them. The conversation has shifted, not just about presenting data, but about how to make that information resonate, how to breathe life into numbers and turn them into something more than just cold facts. Jack sits back slightly, his mind clearly working through the idea of how to use story to transform his own approach.

Jack: (nodding, a small smile forming) “I think I get it now. It’s not enough to just present the facts. It’s about giving them purpose, making sure that people understand the why, the how, and the impact behind them. That’s what makes the data memorable.”

Jeeny: (with a soft laugh, her voice light) “Exactly. A good story can capture attention, hold it, and make even the most complex data feel accessible and relevant. It’s about engagement, not just information. People don’t remember numbers — they remember stories.”

Host: The light in the room grows warmer, as if their conversation has illuminated something new. The soft hum of the city outside continues, but inside, Jack and Jeeny sit with the realization that the magic of communication lies not in the data itself, but in how we share it — in how we connect it to stories that make it resonate with others.

Jack: (laughing softly, his voice lighter) “It’s funny how a presentation can go from feeling like just numbers on a page to something meaningful, just by adding a little context, a little storytelling. It’s like breathing life into what would otherwise be a lifeless deck of slides.”

Jeeny: (smiling warmly, her voice gentle) “Exactly. And that’s where the magic is — in making people feel the information, in showing them how it connects to something bigger, something that speaks to their experience. That’s how you make it matter.”

Host: The evening stretches on, the room feeling filled with a quiet sense of understanding. The world outside continues, but inside, Jack and Jeeny share a realization that the power of storytelling doesn’t just belong in fiction. It belongs everywhere — even in the everyday sharing of facts, figures, and data. It’s the story that makes it meaningful, memorable, and ultimately actionable. The soft flicker of the light fills the room with the warmth of this shared insight, a reminder that the magic happens when we take the numbers and transform them into something real.