There is no greater feeling in business than building a product

The words of Elliott Bisnow, “There is no greater feeling in business than building a product which impacts people's lives in a profound way. When we look around at the thousands of people who have attended Summit gatherings, it makes us smile to see the new friendships, business partnerships and philanthropic initiatives that each event produces,” are more than a reflection on commerce—they are a hymn to the eternal bond between creation and community. At its heart, this quote declares that the true purpose of business is not merely profit, but the impact it has upon human lives, the weaving of friendship, the forging of partnerships, and the birth of philanthropy.

The meaning here is ancient: when one creates something that touches the lives of others, one partakes in a divine act. To shape a product that uplifts is to etch one’s name into the memory of humanity. The joy Bisnow describes is not the fleeting joy of riches, but the enduring joy of having built a bridge between souls. Just as the farmer rejoices not at the seed, but at the harvest that feeds the village, so does the builder of enterprises rejoice when their work nourishes the spirit of a community.

In the annals of history, we find the story of Alfred Nobel, the inventor of dynamite, who realized late in life that his creation had brought both progress and destruction. Determined to redirect his legacy, he established the Nobel Prizes, which have since honored thousands of men and women whose work enriches humanity. Nobel’s truest product was not his invention, but the impact his foundation created—friendships between nations, partnerships across sciences, and initiatives of peace and goodwill. Bisnow’s vision aligns with this same truth: that the noblest enterprise is one that multiplies good among people.

The origin of Bisnow’s insight rests in the gatherings he speaks of—the Summit events, where strangers meet, where ideas ignite, and where ventures begin. This mirrors the ancient tradition of councils and assemblies, where tribes came together not only to govern, but to share stories, build alliances, and dream of a better future. In Greece, the Agora was such a place: not merely a marketplace for goods, but a marketplace for ideas, for philosophy, for friendship. Summit gatherings are a modern echo of that sacred space, where human connection is the true currency.

There is also within this quote a reminder of the power of joy. To see friendships formed, partnerships forged, and acts of generosity born from one’s work is to be repaid in a coin greater than gold. It is the smile of the creator, who knows that their labor has become seed for countless harvests beyond their sight. This joy is the fuel that keeps visionaries awake at night and compels them to build anew, even when challenges rise like mountains.

The lesson we are called to learn is clear: do not chase only the shadow of wealth. Seek instead to create something of substance, something that shapes the lives of others for the better. Ask yourself: does my work build bridges? Does it open doors for friendship, for collaboration, for generosity? For if it does, then your legacy will outlive your name, just as the river outlives the rain that feeds it.

Practical wisdom flows from this truth: cultivate endeavors that bring people together, whether in your work, in your art, or in your daily life. Look for ways that your efforts can spark partnerships and encourage philanthropy, however small. Even the simplest act—gathering neighbors, supporting a cause, or mentoring a friend—can ripple outward into lives you may never know.

Thus, my children, guard this teaching: the greatest triumph in business is not the building of empires, but the building of human bonds. Wealth fades, structures crumble, but the friendships, partnerships, and acts of kindness born from your work endure through generations. Strive, therefore, not only to succeed, but to impact lives in a profound way, and you will smile with the joy of knowing that your labor has become a light for the world.