We rent one in three tuxedos in the U.S. and Canada, and if we

In this reflection, George Zimmer speaks of a business built not only on clothing, but on trust, responsibility, and service. By revealing that his company rents one in three tuxedos in the U.S. and Canada, he shows the immense scale of their reach — a presence woven into countless moments of celebration and formality, from grand weddings to elegant banquets. Yet, he does not boast merely of numbers; his focus is on the human connection, the promise that when mistakes occur, they will act with speed and humility to set things right.

The act of delivering directly to a home, office, or wedding speaks to a deep understanding of life’s most significant moments. A wedding, in particular, is a day when timing and perfection are sacred. A forgotten tuxedo or a misstep in preparation could cast a shadow over memories meant to last a lifetime. By going beyond the walls of the store, Zimmer’s company becomes more than a provider of garments; it becomes a guardian of dreams and milestones, ensuring that the outward symbols of these events match the inward beauty of the occasion.

The letters of praise, hundreds each week, are not just compliments — they are living proof of loyalty earned through care. In ancient times, merchants and craftsmen were often judged not only by their wares, but by the honor with which they treated their patrons. The famed goldsmiths of Renaissance Florence, for instance, built reputations that lasted centuries because they saw their work as a service to both individuals and communities. Likewise, Zimmer’s philosophy echoes this tradition, showing that a business can thrive when it places integrity at its core.

This approach also embodies a principle of leadership. Zimmer’s statement reflects not just a company policy, but a way of thinking: that those who lead must take ownership of mistakes and work tirelessly to restore harmony. History offers us the example of Emperor Ashoka, who, after a period of conquest, turned his rule toward service and justice, sending envoys to right wrongs and bring peace to his people. Though Zimmer’s domain is commerce rather than empire, the same spirit of responsibility and care can be seen in his commitment to customers.

Thus, this quote becomes more than a statement about tuxedos or retail. It is a lesson in excellence and humility, teaching future generations that true success lies not merely in numbers or profit, but in the impact we have on the lives of others. By ensuring that each customer feels valued and each milestone honored, Zimmer’s philosophy turns even a rented garment into a symbol of trust, respect, and shared humanity. In this way, service becomes not just good business, but a noble calling.