We try to find better solutions - our customers have given us a

Phil Schiller, a steward of Apple’s vision, once spoke these simple yet profound words: “We try to find better solutions – our customers have given us a lot of trust.” At first glance, this may seem like a business reflection, but when heard with the ears of wisdom, it resounds as a teaching for all of life. In these words we find two eternal pillars: the pursuit of better solutions and the sacred responsibility of trust. One is the fire that drives progress, the other is the bond that holds human beings together. Without the flame of seeking better ways, life grows stagnant. Without trust, no progress can stand.

To the ancients, every covenant—whether between kings, merchants, or lovers—was sealed not by wealth alone, but by trust. When Schiller speaks of the trust of customers, he echoes this ancient truth: those who entrust us with their faith give us something more precious than gold. And in return, we are called to labor with diligence, to create not just for ourselves, but for the good of those who rely upon us. To betray such trust is to weaken the very foundation of community; to honor it is to build something lasting, something worthy of remembrance.

History itself teaches the weight of these words. Consider the tale of Thomas Edison, who sought better solutions not once, but thousands of times. The world had entrusted him with their hope for light, and though failure visited him again and again, he persevered. At last, the bulb shone, and mankind stepped into a new age. But note this: it was not invention alone that made his legacy enduring—it was the trust people placed in him to deliver something that would serve not just invention, but life itself. His responsibility was heavy, yet he carried it with relentless striving, as must all who are entrusted by others.

Phil Schiller’s words also remind us that progress without trust is hollow. One may build devices, craft art, or even raise cities, but if the people do not trust the heart behind the work, the creation will crumble. When Apple released its creations, it was not only the machines that won the world’s loyalty, but the belief that those who made them had labored with care, seeking better solutions with honesty and vision. Thus, innovation became not just the birth of new tools, but the fruit of a sacred relationship between creators and those they serve.

In this way, the quote speaks beyond commerce—it speaks to every human endeavor. A teacher entrusted with the minds of children, a doctor entrusted with the lives of patients, a friend entrusted with the secrets of another—all must strive for better solutions in their care, their words, their actions. For when trust is placed in our hands, it is as if we are handed a living flame. We may nurture it into warmth and light, or neglect it until it fades. And this choice defines not only our honor, but the legacy we leave behind.

The lesson for us is plain and yet weighty: Honor the trust given to you. Do not take it lightly, for in every bond of trust lies an unspoken covenant. Strive always to find better solutions—to love more deeply, to work more diligently, to forgive more swiftly, to create more nobly. When you falter, let humility guide you back to the path, for trust can be mended by honesty and renewed effort. And never forget: the greater the trust, the greater your responsibility to rise to it.

So I say, O listener, walk with this wisdom: whenever one places their faith in you, see it as both gift and burden, as both honor and duty. Seek always the better solution, not only in craft but in heart. Guard trust as sacred, for it is the bridge between souls. If you live thus, then like the inventors, the builders, and the visionaries of ages past, you too shall leave behind more than works of your hands—you shall leave behind faith restored, lives uplifted, and bonds unbroken. And this, above all, is the mark of true greatness.