We've created a tenfold core value protocol to make sure that we

Host: The room feels focused, with soft evening light filling the space and casting a thoughtful glow. Outside, the world continues at its usual pace, but inside, the atmosphere feels reflective, as though the conversation is about to explore the balance between growth and responsibility. Jeeny sits at the table, her fingers lightly tracing the rim of her cup, her expression thoughtful. Jack stands near the window, arms crossed, watching the street below.

Jeeny: (her voice gentle, yet filled with curiosity) “You ever think about how success can change the way we operate? How sometimes, as things grow, there’s a risk of losing sight of the original values and becoming too focused on power or control?”

Jack: (glancing over at her, his voice dry, but intrigued) “Growth and power? Yeah, it’s easy to get caught up in the momentum of success and forget the principles that helped you get there in the first place. What got you thinking about it?”

Jeeny: (nodding slowly, a small smile forming as she shares her thought) “I was thinking about something Joel Salatin said: ‘We’ve created a tenfold core value protocol to make sure that we don’t fall into an ‘empire’ attitude.’ It made me reflect on how important it is to maintain your core values, especially when things grow or when success starts to change the way you think about your role and power.”

Jack: (pauses, considering her words carefully) “So, he’s saying that as they grew, they created a system to ensure they didn’t fall into the trap of becoming too dominant or disconnected from their values? That as the business expanded, they put a protocol in place to keep their focus on what really matters, rather than getting lost in a power-driven mentality?”

Jeeny: (smiling more deeply now, her eyes steady as she explains further) “Exactly. Salatin’s point is that as organizations or individuals grow, it’s easy to fall into an ‘empire’ mindset, where the focus shifts from values to control or expansion at all costs. The protocol they created was designed to ensure that, no matter how big they got, they stayed true to their core principles, making sure growth didn’t lead to arrogance or detachment.”

Host: Jeeny’s words seem to linger in the room, creating a shift in the conversation toward the importance of balance between growth and maintaining integrity. Jack stands still, his expression softening as he processes the deeper message behind Salatin’s statement. The world outside continues its rhythm, but inside, the conversation feels rooted in a more profound understanding of responsibility and values.

Jack: (his voice quieter now, almost reflective) “I see what he means. Growth can be a double-edged sword—on one hand, it offers more opportunity, but on the other, it can lead to losing sight of what really matters. Keeping your values intact while expanding is a difficult balance, but it’s essential for long-term success and sustainability.”

Jeeny: (nodding slowly, her voice calm, yet filled with quiet strength) “Exactly. The protocol they put in place wasn’t just about growing for the sake of growth—it was about maintaining integrity and staying grounded in the values that made them successful in the first place. It’s about ensuring that success doesn’t lead to disconnection from the very principles that supported it.”

Jack: (pauses, a small smile forming on his face as the idea sinks in) “It’s liberating, isn’t it? To realize that growth doesn’t have to mean losing control of your values. If you can set clear intentions and have systems in place, you can grow without losing sight of who you are or what you stand for.”

Jeeny: (smiling warmly, her voice gentle, yet filled with wisdom) “Exactly. Success is about balance—growing in a way that aligns with your core values, not in a way that sacrifices them. When you stay true to your principles, growth becomes something that enhances rather than compromises your integrity.”

Host: The room feels lighter now, as though the conversation has shifted into a deeper understanding of balance and values in growth. Jack turns from the window, his posture more relaxed, his thoughts clearly reflecting on the importance of maintaining integrity while expanding. Jeeny watches him, content in the realization that growth, when managed with intention and values, becomes a sustainable path. The world outside continues its rhythm, but inside, there’s a shared understanding that success is not just about expansion—it’s about doing so while staying true to your core principles.