When I hear about something allegedly happening in the world I

When I hear about something allegedly happening in the world I

22/09/2025
26/10/2025

When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.

When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I
When I hear about something allegedly happening in the world I

Host: The city was a blur of light and motion, its streets pulsing like the veins of a living organism. Billboards flashed promises no one believed, and people flowed past one another like ghosts with glowing screens instead of faces. Inside a small coffee shop tucked between two glass towers, the air was thick with the scent of burnt espresso and rain-soaked clothing.

Jack sat near the window, the dim reflection of the city flickering across his grey eyes. He stirred his coffee slowly, methodically — the act of a man who mistrusted even stillness. Jeeny sat opposite, her hair damp, her brown eyes bright with curiosity and quiet defiance.

Jeeny: “You’ve been staring at that phone for ten minutes, Jack. What are you looking for?”

Jack: “Proof.”

Jeeny: “Proof of what?”

Jack: “That people are actually doing the things they talk about. Not just saying they are.”

Host: The neon from outside spilled across their table, painting their faces in alternating shades of electric pink and blue. A couple behind them was taking selfies with their untouched lattes. A delivery rider rushed past in a blur of wet tires and exhaust.

Jack: “Peter York said something once — ‘When I hear about something allegedly happening in the world I always ask: Who is doing it? Trends break out because they’re based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it’s a 10-minute fad.’ He’s right. Half the things people call movements are just marketing.”

Jeeny: “You sound like an old cynic.”

Jack: “No, I sound like someone who remembers when people did things because they mattered, not because they were trending.”

Jeeny: “So you think trends are all fake?”

Jack: “Not all. Just most. They start as sparks — someone with real intent — and then the rest of the world turns it into fireworks. Pretty, loud, meaningless.”

Host: Jeeny smiled faintly, her fingers tracing the rim of her cup. Her voice softened but carried that familiar edge of idealism.

Jeeny: “But trends can reveal something real, Jack. Maybe not in the way you want, but they show what people are craving — connection, attention, change.”

Jack: “Craving’s not the same as creating.”

Jeeny: “No, but it’s the start of it. Think about it — every big shift starts as a small, silly thing. Look at environmentalism, or veganism, or the rise of minimalism. They all started as niche, mocked, dismissed. Then they became movements.”

Jack: “And now they’re hashtags. Brands sell recycled plastic shoes for $200, influencers post pictures of empty apartments they don’t even live in, and everyone congratulates themselves for being aware. It’s not activism, Jeeny. It’s performance.”

Host: The rain outside quickened, tracing silver lines down the window. A flicker of lightning lit the sky, briefly turning the café into a monochrome photograph — two figures, divided by conviction, united by the same exhaustion.

Jeeny: “You talk as if sincerity can’t survive in modern life.”

Jack: “It can. It just can’t trend.”

Jeeny: “Maybe that’s because sincerity doesn’t scale. You can’t mass-produce meaning.”

Jack: “Exactly. And that’s the tragedy. We measure authenticity in likes, truth in retweets. We’ve turned nuance into a commodity.”

Host: Jeeny leaned forward, her voice steady but filled with quiet fire.

Jeeny: “But isn’t that what every generation says about the next one? You think the ‘60s were pure? Every ideal — peace, love, rebellion — turned into an ad campaign within a decade. Yet something still stuck. We still remember the sound of it. That’s the thing about trends, Jack. Even fakes leave fossils.”

Jack: “Fossils aren’t life, Jeeny. They’re what’s left when it’s over.”

Jeeny: “Maybe. But they remind us what it looked like when it was alive.”

Host: The rain slowed again, tapping softly now, like the breath of the conversation itself. Jack’s gaze drifted toward the street — a woman jogging through puddles, a man smoking under an awning, a boy with headphones mouthing words only he could hear.

Jack: “You think these people care about meaning? They’re just trying to stay dry.”

Jeeny: “You always underestimate the quiet ones. Maybe one of them is writing a song right now. Maybe another’s planning to start a movement. Or maybe they’re just living — which is enough. Real life isn’t broadcast.”

Jack: “Yeah, but these days, if it’s not posted, it’s invisible.”

Jeeny: “Only to people who forgot how to look.”

Host: The steam rose between them, curling like questions that refused to settle. The café had grown quieter. Even the barista leaned on the counter, scrolling through her phone — a modern still life of disconnection.

Jack: “You know what kills me, Jeeny? It’s that even rebellion’s been monetized. Even authenticity’s become aesthetic. People say they’re escaping the system — but they’re just buying new versions of it. Slower, greener, but still branded.”

Jeeny: “Maybe that’s not hypocrisy. Maybe it’s transition. We’re evolving — awkwardly, inconsistently, but still moving. You want truth, Jack, but you forget that truth isn’t clean. It’s messy, like people.”

Jack: “Messy’s one thing. Manufactured is another.”

Jeeny: “Everything starts manufactured — language, culture, even morality. They all began as systems people built to make sense of chaos. Trends are just today’s language trying to express the same old confusion.”

Host: Jack sighed, his fingers rubbing the edge of his coffee cup until the cardboard softened. His voice dropped, quieter now.

Jack: “Maybe I’m just tired of pretending we’re all part of something meaningful when it’s all algorithms pretending to care.”

Jeeny: “Then stop pretending. But don’t stop looking.”

Jack: “Looking for what?”

Jeeny: “The ten people who actually mean it.”

Host: Her words carried a strange, fragile weight — the kind that cuts through cynicism not by arguing against it, but by humanizing it. Jack looked at her, his expression breaking into a reluctant, crooked smile.

Jack: “You think ten people are enough to change the world?”

Jeeny: “No. But they’re enough to start something real.”

Jack: “And the Shoreditch fads?”

Jeeny: “They’ll fade. They always do. But the quiet things — the real things — they last. They just don’t shout about it.”

Host: A small silence bloomed, soft and clean. The rain had stopped. The glass of the window glistened under the streetlights, reflecting both their faces — his sharp, tired skepticism beside her calm, luminous faith.

Jack: “You make me sound like a bitter old man.”

Jeeny: “No. You sound like someone who still cares enough to be angry.”

Jack: “And you sound like someone who still believes that care is enough.”

Jeeny: “Maybe it is.”

Host: Outside, the city exhaled — traffic flowing again, umbrellas closing, lights shifting from cold white to warm amber. Jeeny reached for her cup, took a slow sip, and smiled.

Jeeny: “You know, trends aren’t the enemy, Jack. Indifference is. At least trends mean people still want to belong to something.”

Jack: “Even if it’s fleeting?”

Jeeny: “Especially because it’s fleeting. That’s what makes it human.”

Host: Jack nodded, the faintest trace of surrender softening his face. He looked out the window one last time — at the blur of faces, laughter, motion. The city didn’t look fake anymore. It just looked alive, flawed, and trying.

He turned back to Jeeny.

Jack: “Maybe I’ll stop hating the noise, then.”

Jeeny: “Good. Maybe you’ll start hearing the music inside it.”

Host: The camera lingers — two figures framed in the glow of a city that never stops inventing itself, one skeptic, one dreamer.

Outside, a neon sign flickers: OPEN 24 HOURS.

And beneath its tired hum, the world keeps changing — not in hashtags or headlines,
but in the quiet hum of ten real people doing something that actually matters.

Peter York
Peter York

British - Journalist Born: August 15, 1950

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