When someone takes their existing business and tries to transform

When someone takes their existing business and tries to transform

22/09/2025
03/11/2025

When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.

When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform
When someone takes their existing business and tries to transform

Host: The sky above Silicon Valley was a bruised gray, the kind that hides the sun but not the weight of ambition. The rain had stopped just enough to leave puddles reflecting the neon billboards of tech giants — ghosts of empires still breathing. Inside a dim startup café, screens glowed like altar lights, the air thick with espresso and the low hum of dreams burning at both ends.

Jack sat near the window, his laptop open, half a line of code blinking like an unfinished sentence. Jeeny approached with two cups of coffee, her eyes bright but tired, her coat still damp from the mist outside.

Jeeny: “You’re still here. It’s past midnight.”

Jack: “So is the revolution.” He smirked without looking up. “You can’t sleep when you’re trying to change the world.”

Jeeny: “Or when the world’s changing faster than you can keep up.”

Host: She placed the coffee beside him, sat down, and leaned back, her gaze fixed on the city skyline — a graveyard of both legends and startups.

Jeeny: “I was reading Charlie Munger earlier. He said, ‘When someone takes their existing business and tries to transform it into something else — they fail. In technology that is often the case. Look at Kodak.’

Jack: “Ah, yes,” he said, tapping a key with a dry laugh. “The gospel according to Munger. Adapt or die — unless you’re already dying from adapting.”

Host: The rainlight trembled across his face, sharpening the lines of fatigue and defiance.

Jeeny: “You sound bitter.”

Jack: “Just realistic. Everyone talks about transformation like it’s a miracle. But most of the time, it’s an obituary.”

Jeeny: “And yet, you’re sitting here building something new.”

Jack: “That’s different. I’m not transforming — I’m creating. There’s a difference.”

Jeeny: “Is there?” She sipped her coffee, the steam curling between them like an unspoken question. “Every act of creation destroys something before it. Isn’t that transformation by another name?”

Jack: “Kodak thought that too. They had digital cameras before anyone else. You know that? They invented the damn thing. But they couldn’t kill their own cash cow — film. The old world always strangles the new one inside its own crib.”

Host: His voice hardened, like a man reciting not history, but confession.

Jeeny: “So you’re saying change is suicide?”

Jack: “No. I’m saying it’s surgery. Most companies aren’t brave enough to cut deep. They want to ‘innovate’ without bleeding. That’s not transformation — that’s denial.”

Host: The lights flickered, a brief shadow crossing her face.

Jeeny: “And what about people, Jack? Are we the same? Do we fail when we try to change too much of ourselves?”

Jack: “People aren’t businesses.”

Jeeny: “Aren’t we, though? We build habits, systems, brands of who we are. And when we try to reinvent ourselves, don’t we face the same risk — of losing what made us alive in the first place?”

Host: The rain began again, soft and relentless, tapping against the glass like quiet applause for her question.

Jack: “You sound like you’re afraid of change.”

Jeeny: “No. I’m afraid of losing the soul inside it. Kodak didn’t fail because of technology — it failed because it forgot its essence. It thought it was in the film business. It wasn’t. It was in the memory business.”

Host: Her eyes glowed, alive with conviction. Jack looked at her, really looked, for the first time that night.

Jack: “You always turn logic into poetry, Jeeny.”

Jeeny: “Because logic without soul builds machines that die faster than they live.”

Jack: “You’re wrong,” he said quietly, shaking his head. “Kodak died because it waited. In tech, if you hesitate, you’re history. Look at BlackBerry. Look at Nokia. They all stared at the future, blinked once, and it was gone.”

Jeeny: “And Apple? They transformed. Microsoft transformed. Netflix transformed. They didn’t die.”

Jack: “Apple didn’t transform — it revolutionized its identity. That’s different. Jobs didn’t evolve a camera company into a computer company — he built a religion. He burned the old one to the ground. That’s why it worked.”

Host: The wind howled against the window, carrying the faint echo of thunder far away — like the sound of something collapsing and being born all at once.

Jeeny: “So maybe Munger’s warning isn’t against change, but against cowardice.”

Jack: “No, Jeeny. It’s against nostalgia.”

Host: He leaned forward, elbows on the table, eyes sharpened.

Jack: “People cling to what made them powerful. Kodak clung to film. Yahoo clung to portals. Humans cling to comfort. Every failure in history starts with someone saying, ‘We’ve always done it this way.’

Jeeny: “But what about loyalty? Continuity? Don’t those things have value?”

Jack: “Only until they become anchors.”

Jeeny: “Anchors can keep you steady.”

Jack: “And they can drown you.”

Host: The words struck like lightning, illuminating the silence that followed.

Jeeny: “You talk as if transformation requires betrayal.”

Jack: “It does. Every real change is a betrayal — of what you were, of who you loved being. You can’t evolve and stay innocent.”

Jeeny: “Then what’s the point of success if it costs your soul?”

Jack: “To stay alive.”

Host: The tension between them pulsed like the hum of electricity beneath the floor. A group of young engineers laughed somewhere behind, the sound careless, almost mocking.

Jeeny: “Do you know why I admire Kodak?”

Jack: “Admire them? They went bankrupt.”

Jeeny: “Yes, but before that, they defined human memory for a century. Every photograph of love, of war, of birth, of loss — that was Kodak. They might’ve died in business, but they lived in people’s hearts. That’s legacy.”

Jack: “Legacy doesn’t pay the bills.”

Jeeny: “No, but it tells your story when you’re gone.”

Host: Her voice softened, the edge fading into something almost tender. Jack sat back, exhaling slowly, his gaze drifting to the reflection of the city beyond the rain.

Jack: “You think I’m too cynical.”

Jeeny: “No. I think you’re too afraid to hope.”

Host: He smiled faintly, a tired man’s smile — crooked and human.

Jack: “Hope doesn’t scale.”

Jeeny: “Neither does meaning. But both matter.”

Host: The clock above the counter ticked, marking the hour with a metallic click. The café was nearly empty now, save for them — two silhouettes framed by the rhythm of rain and the faint, steady glow of blue screens.

Jeeny: “You know, Jack,” she said softly, “maybe transformation isn’t supposed to succeed in the way business defines success. Maybe it’s meant to break us first — so something honest can grow where the shell used to be.”

Jack: “You think Kodak was reborn in failure?”

Jeeny: “Maybe. Or maybe their fall was just a mirror, warning us not to mistake survival for progress.”

Host: Jack nodded slowly, his fingers tracing the rim of his coffee cup, lost in thought. The rain eased, and in that silence, something within both of them shifted — not loudly, but deeply, like tectonic plates realigning.

Jack: “So… transform or not transform?”

Jeeny: “Transform — but don’t forget what you’re transforming for.”

Host: The lights dimmed as the barista began closing shop. Jack shut his laptop, and the blinking cursor vanished — a sentence ended before it could become something else.

Jack: “Maybe Munger was right. Maybe transformation kills most who try. But maybe that’s the price of staying awake in a dying world.”

Jeeny: “Then let’s just promise one thing.”

Jack: “What?”

Jeeny: “If we change — we do it with our eyes open.”

Host: They stood, the rain smell following them out into the night. The streets glowed — puddles like mirrors, reflecting fragments of their faces as they walked.

Above, the city lights flickered, uncertain, beautiful — like the very nature of transformation itself: part death, part rebirth, entirely human.

And as they disappeared into the mist, the camera of the moment lingered — on their fading silhouettes, on the wet glass, on the hum of a city that never stopped remaking itself — for better, for worse, for the fragile chance to stay alive in time.

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