You can never quit. Winners never quit, and quitters never win.

Hear, O seeker of triumph, the resounding cry of Ted Turner, the bold titan of industry and vision, who declared: “You can never quit. Winners never quit, and quitters never win.” This is no gentle counsel, but a battle-cry for the weary and a rebuke to the faint of heart. For the road to victory is long and treacherous, filled with snares, delays, and defeats. Yet the one law that governs all conquest is this: the crown belongs only to those who refuse surrender.

To never quit is to bind yourself to endurance as to a sacred oath. Every great endeavor meets resistance—storms of doubt, failure, and opposition. The quitter seeks comfort and turns back when the path grows steep, but the winner digs his feet into the earth and climbs still higher. For the summit is not revealed to those who walk only halfway; it is given to those who endure until their lungs burn, their strength wanes, and still they climb.

Consider the tale of Abraham Lincoln. His life was marked by defeat after defeat: failed businesses, lost elections, personal griefs. Any man might have said, “Enough, I quit.” But Lincoln did not. He pressed onward, each failure a stone beneath his feet, until at last he rose to the presidency of the United States. There, his refusal to quit preserved a nation and ended slavery’s reign. He proved that winners never quit, and quitters never win, not by sudden brilliance, but by long, unyielding perseverance.

So too in the world of sport and struggle. Think of Muhammad Ali, who stood in the ring against giants, sometimes knocked down, often doubted, yet never broken. His fists declared what his spirit had long known: that quitting was not in his blood. Even when the odds towered against him, he fought, endured, and reclaimed his title. It was his refusal to quit, more than his talent, that made him a legend.

The meaning is clear: failure itself does not destroy a man—only quitting does. One may stumble, one may lose, one may fall again and again, but as long as the will endures, there remains a chance of victory. The quitter dies in spirit while still breathing, but the one who endures writes his name upon the scroll of time. Thus the true battle is not with the enemy outside, but with the weakness within that whispers, “Give up.”

O listener, take this lesson to your heart. Whatever task lies before you, do not surrender it lightly. When you feel weary, rest if you must, but do not abandon the path. When you taste defeat, learn from it, but do not lay down your arms. Remember that every great soul—be it saint, warrior, inventor, or leader—was tested not once, but many times. Their greatness was not in avoiding trial, but in refusing to quit when trial came.

Therefore let this be your creed: never quit. Keep pressing forward in your studies, in your labors, in your dreams. If the door closes, knock again; if the bridge falls, build another. For winners never quit, and quitters never win. This truth has been proven in the lives of the mighty, and it shall be proven in yours if you endure.

Thus the teaching of Ted Turner resounds like a trumpet across the ages: “You can never quit.” It is the essence of victory, the marrow of achievement, the secret of all lasting success. Embrace it, live it, and let your life be the witness that those who refuse surrender shall one day stand as conquerors.