Brit Morin

Brit Morin – Life, Career, and Inspirational Vision

Learn about Brit Morin — American entrepreneur, investor, CEO of Brit + Co and co-founder of Offline Ventures. Explore her journey, achievements, philosophy, and memorable quotes.

Introduction

Brit Morin (born December 6, 1985) is an American entrepreneur, venture capitalist, technologist, and media founder. Brit + Co, a digital media and education company aimed at creative women, and more recently as co-founder and managing partner of Offline Ventures, a venture fund and studio for early-stage tech companies.

Across her work, she emphasizes creativity, purposeful business, and helping others—especially women—launch and scale their ideas.

Early Life & Education

Brit Morin was born in San Antonio, Texas, on December 6, 1985. business and communications at the University of Texas at Austin.

After graduating, she moved to Silicon Valley, and worked at Apple (on iTunes) and later at Google, participating in teams behind projects like Google TV, Google Maps, and iGoogle.

Entrepreneurial Journey & Achievements

Founding Brit + Co

In 2011, at age 25, Morin left Google to start Brit + Co, a San Francisco-based media and lifestyle brand targeting creative and DIY-minded women.

Over time, Brit + Co grew into a multi-faceted platform offering:

• Articles, how-to content, and inspiration around crafting, home, design, technology, and creativity

• Classes and online learning experiences for makers and creatives

• Commerce partnerships, DIY kits, and product lines to help users turn creative ideas into tangible items

By 2017, the brand reportedly reached around 130 million people per month.

However, Brit + Co went through financial stress: in 2019 it laid off much of its staff amid funding exhaustion and reorganized. Brit + Co launched Selfmade, a business accelerator program aimed especially at women building side hustles or startups.

Offline Ventures & Other Projects

In 2020, Morin co-founded Offline Ventures (with her husband Dave Morin and others), a venture fund and studio focused on early-stage companies, particularly at the convergence of technology and health, and other impactful areas.

She also cofounded BFF, a community platform for women and nonbinary people interested in Web3, and launched Selfmade as an educational and community platform for female founders.

Morin sits on the board of directors of Life360, joining in 2018, and previously served on the board of Girl Scouts of the USA.

She is also the author of Homemakers: A Domestic Handbook for the Digital Generation (HarperCollins, 2015). “Dear Brit” for Entrepreneur magazine.

Personality, Values & Leadership Style

Morin often frames her work around creativity, accessibility, and human connection. She has expressed that she wants her audience to see her as a “real person” — someone who struggles, learns, and creates.

She emphasizes “Live What You Love” as a guiding principle — that one should align work and values, and pursue ideas that resonate personally.

Morin also often talks about the importance of finding one’s voice, producing high-quality, useful work, and bridging digital and physical making.

She has been candid about the challenges of balancing entrepreneurship and personal life, especially as a woman leader, acknowledging societal expectations and internal pressures.

Her leadership blends vision (anticipating trends in tech, creativity, Web3) with community orientation — she often foregrounds how others can build, create, and connect.

Notable Quotes of Brit Morin

Here are several representative quotes that reflect her thinking:

• “Our generation grew up with technology. It evolved as we grew up. This new generation has had it since they were babies. That’s crazy.”

• “My motto has always been, ‘Live What You Love’ … do work you believe in and work for a company that has values that align with your own.”

• “I left Google after four years … I knew I wanted to do something on my own.”

• “Really take the time to focus on finding your voice … making sure whatever you're creating is of high quality and useful for people in their everyday lives.”

• “Because of the nature of my brand, it’s so important our readers know it really is me behind my keyboard.”

• “I’m literally online all day long, and if I don’t get back to everyone, I’ll stay up all night.”

• “Find advocates! Having people who tell your story for you will help you get noticed faster.”

Challenges & Critiques

• Business scaling and sustainability: Brit + Co faced capital constraints and had to restructure and reduce staff, illustrating how media/commerce hybrids can struggle with monetization and growth.

• Navigating expectations on women leaders: Morin has spoken about the dual burden of professional and domestic expectations, noting that society is still adjusting to women being CEOs while also taking on roles at home.

• Balancing vision and execution: As with many startups, translating creative vision into scalable, revenue-generating models is a continual tension in her ventures.

Lessons & Takeaways from Brit Morin’s Journey

1. Build from passion & curiosity. Morin’s early self-driven interests in crafting and technology formed the foundation for her entrepreneurial path.

2. Align mission with business. Her ventures consistently connect creativity and practicality.

3. Be authentic and visible. She emphasizes being “behind her keyboard,” transparent and relatable.

4. Evolve with the market. Her shift from media brand to venture fund and community platform demonstrates adaptability.

5. Support others. Through Selfmade, mentorship, and investing, Morin works to elevate others, especially underrepresented founders.

6. Recognize constraints & iterate. Even successful ventures can face resource limits; restructuring or pivoting can be part of long-term sustainability.

Conclusion

Brit Morin’s career illustrates how creativity, technology, and purpose can be woven together into meaningful ventures. From building Brit + Co to launching Offline Ventures, she has consistently sought to empower makers and entrepreneurs through ideas, tools, and investment. Her authenticity, leadership, and mission-focused approach continue to make her a distinctive voice in the intersection of media, tech, and social good.