Bruce Buffer

Bruce Buffer – Life, Career, and Famous Quotes

Explore the life and career of Bruce Buffer, the iconic “Veteran Voice of the Octagon.” Learn his early years, how he became UFC’s premier announcer, and some of his memorable quotes.

Introduction

Bruce Anthony Buffer (born May 21, 1957) is an American ring announcer and martial artist best known as the official Octagon announcer for the Ultimate Fighting Championship (UFC). It’s time!,” Buffer has become a central figure in MMA culture, bringing energy, showmanship, and precision to fight nights.

Though he is sometimes described as a “mixed martial artist,” his fame rests on his announcing career, supported by a background in martial arts and combat sports.

Early Life & Martial Arts Background

Bruce Buffer was born on May 21, 1957, in what sources cite variously as West Tulsa, Oklahoma, or Philadelphia (later moving) judo at thirteen, achieving a green belt, while living in Philadelphia. Tang Soo Do (a Korean martial art) and eventually earned a second-degree black belt.

In his twenties, Buffer also pursued kickboxing, though his fighting career ended when he sustained a (known) second concussion by around age 32.

His familial ties also reflect combat sports tradition: his grandfather was a boxer (Johnny Buff) and his half-brother is Michael Buffer (famed boxing and pro wrestling ring announcer).

Announcing Career & Rise to Prominence

Entry into the UFC

Bruce Buffer’s first involvement with UFC came in 1996, when he announced a preliminary fight at UFC 8. UFC 13 (May 1997), he was hired as the full-time Octagon announcer.

He often credits persistence, appealing to UFC leadership, and leveraging visibility (including a brief appearance on Friends as himself) for helping him win the role.

Signature Style & Innovations

Buffer is well known for:

• His catchphrase “It’s time!”, which he delivers to signal the main event.

• The “Buffer 180”, a theatrical spin he performs before pointing to fighters in a main or co-main event.

• Other signature gestures: lesser turns (45°, 90°) for undercard fights, and occasional special bows or spins (e.g. "Buffer 360").

• Emphasis on crowd energy and spontaneity: he often remarks that he cannot fully rehearse announcements, since they rely on live atmosphere.

Though his role is “just” announcing, many fans regard him as a part of the spectacle — he helps build tension, excitement, and identity around a fight event.

Personal Life & Business Ventures

• Bruce co-founded The Buffer Partnership with his half-brother Michael, managing licensing, appearances, and announcing business interests.

• Beyond MMA, he has announced for other combat sports (e.g., K-1, ADCC wrestling) and even boxing matches.

• He is also an avid poker player. He has participated in televised poker events and was involved in World Poker Tour and World Series of Poker appearances.

• His connection with show business: he has made cameo appearances (in films, TV) as himself or in roles tied to fight culture.

Recent interviews show that as of 2025, Buffer intends to continue his announcing career for at least another decade, citing passion, physical readiness, and ongoing commitment to the sport.

Famous Quotes by Bruce Buffer

Here is a selection of notable quotes that reflect his mindset, philosophy, and approach to life:

“Whatever you do, it’s important you do it with passion.” “I’m completely honest with everyone I deal with. I genuinely care about people. I want to see people succeed and be the best that they can be.” “I hate to stand still and announce like everyone else… this is the UFC, the greatest event in sports and deserves the most excitement that can be generated when announcing these great main events that happen in the Octagon.” “I was a motivational speaker and I’ve been in front of crowds a lot and I’m very comfortable with that.” “I wasn’t born with a silver spoon in my mouth. I had to fight for everything I’ve achieved in my life … it’s about the paths we choose.” “There will never be another ‘Let’s get ready to rumble,’ so I see it as my duty to protect the phrase as I would a rare gem.”

These quotes emphasize authenticity, effort, showmanship, and a respect for legacy.

Lessons & Legacy

1. Mastery of one’s niche
   Buffer found a unique role at the intersection of entertainment, sport, and ceremony — and cultivated it with precision and consistency.

2. Showmanship matters
   His announcing is not just functional; it’s performance. He understands that how you present matters as much as what you say.

3. Adapt to context
   Buffer often says he can’t fully rehearse announcements — he must read the crowd and adjust in real time. That flexibility is part of his strength.

4. Honor tradition while innovating
   By protecting his catchphrase and honoring announcing heritage (e.g. via his brother Michael), Buffer balances respect and creativity.

5. Sustain passion over decades
   His ongoing commitment, even into his late 60s, shows how consistency, love for the craft, and physical upkeep can sustain a long, impactful career.

Conclusion

Bruce Buffer is far more than “just” a ring announcer. He is a symbol of the UFC experience — the voice that bridges spectacle and combat, the energy infuser before the final showdowns. His background in martial arts, his entrepreneurial ventures, and his philosophy of performance all contribute to a legacy that extends beyond any one event.