Daniel Lubetzky

Daniel Lubetzky is a Mexican-American entrepreneur and businessman, best known for founding KIND, a company that produces snack bars made from healthy ingredients. Born in 1968 in Mexico City, Lubetzky's early life was shaped by a global perspective, with his family having roots in both Mexico and Eastern Europe. He attended Stanford University and later earned his law degree from the University of Oxford.

Lubetzky’s most notable contribution to the business world is the creation of KIND, which he launched in 2004. His vision was to create a snack company that would prioritize health, transparency, and social responsibility. KIND bars, known for being made with whole, nutritious ingredients, became hugely popular and helped redefine the snack industry.

In addition to his success with KIND, Lubetzky is a philanthropist and advocate for social causes. He is also the founder of the PeaceWorks Foundation, which aims to build bridges between communities by creating economic opportunities. His commitment to ethical business practices and social impact has earned him recognition in both the business and social entrepreneurship sectors.

Articles by the author

Failure holds the seeds for greatness - so long as you water those seeds with introspection, they can be the root of your success.

Daniel Lubetzky

We strive for a culture of constant communication. Team members know in real time if there are performance issues. Team leaders know in real time if a team member is unhappy.

Daniel Lubetzky

The power of the individual, market forces, and the private sector permeate our lives. With that power comes responsibility to address huge challenges. Climate change cannot be solved by governments alone. Xenophobia, hatred, and intolerance - more business leaders have to play a role in trying to be positive leaders, civic leaders.

Daniel Lubetzky

We're all human, and part of being human is showing respect and support for others' life choices.

Daniel Lubetzky

It takes strength to be kind; it's not a weakness.

Daniel Lubetzky

We all have a responsibility to try and make this world better, whether it's through our work, the causes we champion, the way that we treat people, or the values we impart to the next generation.

Daniel Lubetzky