Leandra Medine
Explore the journey of Leandra Medine — the American author, blogger, and fashion provocateur behind Man Repeller. Learn how she challenged fashion norms, built a media brand, and left a mark with her wit and vulnerability.
Introduction
Leandra Medine (also Leandra Medine Cohen) is an American author, blogger, and humor writer best known as the founder of Man Repeller, a fashion and lifestyle site that celebrates dressing for oneself rather than to please others.
Her work blends sharp commentary, personal essays, and fashion insight — often with self-aware humor. Though Man Repeller is no longer active, Medine continues to write (e.g. via her Substack “The Cereal Aisle”) and influence conversations about style, identity, and authenticity.
Early Life and Family
Medine was born in Manhattan, New York (though some sources cite December 20, 1988)
She was raised in a Modern Orthodox Jewish household, attending an Orthodox Jewish school and following strict dress codes in her youth — a contrast to the fashion freedom she later embraced.
Youth and Education
Medine attended the Ramaz School on Manhattan’s Upper East Side. The New School’s Eugene Lang College, graduating in May 2011.
While in college, she began writing online (starting with earlier blogs such as Boogers + Bagels) before eventually launching Man Repeller.
Career and Achievements
Birth of Man Repeller
In May 2010, while still a student, Medine launched Man Repeller. The name originated from a joking conversation with a friend about how some fashion trends seem to repel men. The concept: celebrate style that women love, regardless of how men perceive it.
Within days, the blog was featured on Refinery29, dramatically accelerating its exposure. Man Repeller expanded beyond fashion into personal essays, lifestyle topics, and cultural commentary.
At its height, Man Repeller was counted among Time’s “25 Best Blogs of 2012” and won “Best Overall Blog” at the Bloglovin’ Awards.
Writing & Publications
In 2013, Medine published Man Repeller: Seeking Love, Finding Overalls, a memoir/essay collection that explores identity, style, love, and self-expression.
Her style—mixing humor, candid reflection, and fashion commentary—helped her stand out in a crowded blogging landscape.
Brand Extensions & Evolution
Medine expanded Man Repeller into a media brand with partnerships and product lines, including footwear lines (e.g. MR by Man Repeller) and collaborations with fashion and accessory brands.
In 2020, amid controversy over internal culture and racial inequities, Medine announced she would step back from the brand. The site was later rebranded as Repeller, but eventually shuttered due to financial constraints.
In recent years, Medine has focused on writing through platforms like Substack (“The Cereal Aisle”) and exploring new directions in voice and content.
Historical Milestones & Context
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1988: Born in Manhattan.
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2010: Launches Man Repeller.
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2012: Gains recognition — Time picks the blog, awards start.
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2013: Publishes Man Repeller: Seeking Love, Finding Overalls.
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Mid-2010s: Brand collaborations, expansions, product lines.
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2020: Steps back from Man Repeller amid criticisms; Repeller shuts down.
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2020s onward: Focus shifts to writing, personal projects, reflection and commentary via newer platforms.
Legacy and Influence
Leandra Medine reshaped how fashion blogs could operate—not just as trend reporting but as platforms for personal voice, cultural critique, and authenticity. Man Repeller became shorthand for dressing for yourself, not for an audience.
Her work opened doors for female voices in fashion media who wanted to be both witty and critical, and to question the male gaze in how style is discussed.
Even after the closure of her original brand, Medine’s writing and ideas continue to influence conversations about style, identity, and media entrepreneurship.
Personality and Talents
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Wit & candor: Medine writes with humor, irony, and emotional honesty, often discussing insecurities, expectations, and contradictions.
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Provocative thinking: She challenges norms—why fashion exists, who it’s for, and how women relate to it.
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Personal branding: She merged voice, aesthetic, and persona into a memorable public identity.
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Self-reflection: She has publicly acknowledged mistakes, growing awareness, and evolving perspectives (e.g. her stance on privilege).
Famous Quotes of Leandra Medine
Here are several memorable quotes that reflect Medine’s voice and perspective:
“I’m man-repelling because that’s how I want to dress. I’m not single because no men like me. I’m single because I choose fashion over a relationship.”
“Don’t try to be something for everyone, just be everything for someone. Remain vulnerable. Because you very honest with yourself when you feel vulnerable.”
“Just don’t listen to the doubts. Your doubts are generated by fear, and fear is a series of distorted thoughts.”
“Don’t integrate anything into your wardrobe that’s going to make you feel hugely uncomfortable when you leave home. Get the comfort thing down first.”
“If you’re working, you’re working hard, and if you’re not doing that, what are you doing?”
“As someone who has been known for the way they’ve been dressed, it’s almost OK for me to wear New Balances and sweat pants.”
These quotes capture her balance of style, self-awareness, and unwillingness to perform to expectations.
Lessons from Leandra Medine
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Create voice before brand
Medine’s blog succeeded because her unique voice and perspective came first; the brand followed. -
Always question norms
She challenged the notion that style should serve the male gaze, and encouraged dressing for yourself. -
Growth requires accountability
Her career arc includes publicly navigating criticism, admitting missteps, and evolving her views. -
Balance identity and enterprise
As Man Repeller became a business, she wrestled with how to expand without losing authenticity. -
Vulnerability is strength
Sharing doubts, failures, and contradictions can deepen connection and credibility.
Conclusion
Leandra Medine is more than a fashion blogger. She is a provocateur, storyteller, and cultural commentator who reshaped how many women think about style and identity. Her journey—from Orthodox upbringing to founding an influential media brand to evolving her role as a writer—reflects both ambition and self-reflection.