Magnus Scheving

Magnus Scheving is an Icelandic writer, entrepreneur, and television producer, best known for creating the popular children's television series LazyTown. He was born on November 10, 1964, in Iceland. Scheving is a multifaceted individual, combining his skills in entertainment and physical activity with a passion for promoting healthy lifestyles, particularly to children.

In addition to his work as a writer and producer, Magnus Scheving is also a successful athlete, having competed in gymnastics and other sports. His creation, LazyTown, has been praised for its educational content, encouraging children to be active and eat healthily. The show features a mix of live-action and puppetry and has gained international recognition, particularly for its vibrant and energetic approach to promoting a healthy lifestyle.

Magnus has also been involved in business ventures and public speaking, further spreading his message about fitness, well-being, and positive living. His work has had a significant impact on children's television and fitness education globally.

Articles by the author

I am nearly the worst role model for a healthy person. To me, a healthy person is someone in balance. Sometimes you eat hamburgers, sometimes salad; sometimes you move, sometimes you don't. I eat more healthily than unhealthily, but I do sometimes eat unhealthy food.

Magnus Scheving

You think aerobics is not a cool sport? I think you are wrong. It requires amazing discipline - flexibility, fitness, knowledge. And you have to do it with a big smile on your face. Also, I once performed in front of 10,000 screaming women. I tell you something, I'd rather do that than kick a ball around in front of a few men.

Magnus Scheving

Health is never going to go out of fashion.

Magnus Scheving

Children up to the age of seven are like sponges. They look up to adults and copy what they do. So I thought if I could create a positive role model - a superhero, if you like - who moves around and has a balanced lifestyle - then they would be motivated to move more.

Magnus Scheving