NikkieTutorials

NikkieTutorials – Life, Career, and Famous Quotes

Meta description: NikkieTutorials (Nikkie de Jager) is a Dutch beauty influencer, makeup artist, and LGBTQ+ advocate whose viral videos and authentic voice have reshaped the beauty world. Learn her biography, achievements, and inspiring quotes.

Introduction

Nikkie de Jager (born March 2, 1994), known widely by her online alias NikkieTutorials, is a Dutch makeup artist, beauty vlogger, model, and influencer. She rose from uploading makeup tutorials in her bedroom to becoming a global icon in the beauty world. Her voice is not just about contour and glow — it’s about authenticity, identity, and empowerment. Through her artistry and personal journey, she encourages people everywhere to express themselves fearlessly.

Early Life and Family

Nikkie de Jager was born on March 2, 1994 in Wageningen, Netherlands. Mikai, passed away from cancer in 2018.

Her parents’ names are sometimes reported as Jeroen and Saskia, though she seldom speaks at length about her upbringing.

Youth and Education

Nikkie began uploading videos to YouTube in 2008, at about age 14, inspired by watching MTV’s The Hills and the makeup of Lauren Conrad.

Around 2010 or so, she enrolled in makeup training at B Academy in Amsterdam to deepen her technique. Colourfool Agency to work professionally in hair and makeup.

Later, she left the agency (circa 2014) to pursue her own path as a freelancer and digital creator.

Career and Achievements

Rise of a Beauty Vlogger

For years, Nikkie posted beauty tutorials, reviews, transformations, and makeovers. But her breakthrough came in 2015 with the viral video “The Power of Makeup”, in which she drew half her face with makeup and left the other half bare — making a bold statement about makeup’s role and societal expectations.

Following that, her channel surged in followers. By 2024, her YouTube channel had 14.5 million subscribers and billions of views.

Over time she collaborated with major beauty brands such as Ofra, Too Faced, Maybelline, and even took on a high-visibility role with Marc Jacobs Beauty as global artistry advisor.

She also expanded presence into television and media projects:

• In 2013, she was lead makeup artist for I Can Make You a Supermodel (RTL5).

• In 2020–2021, she hosted or co-hosted online segments and appeared in connection with Eurovision events.

• She launched her own cosmetics line Nimya by NikkieTutorials in late 2021.

Personal Advocacy and Identity

One of the most pivotal moments in her life (and public presence) came on January 13, 2020, when she released a YouTube video titled “I’m Coming Out”, where she publicly shared that she is transgender.

Her coming-out video resonated deeply across the global LGBTQ+ community and beyond, offering encouragement, visibility, and a reminder of the importance of living authentically.

Challenges and Triumphs

• In August 2020, Nikkie and her then-fiancé Dylan were victims of a home invasion; armed intruders broke into their home. Thankfully, both survived, though shaken.

• Throughout her career, she’s navigated controversies such as product quality, brand expectations, and the tension between influencer marketing and authenticity. (Some reports point out issues with her collaboration with Too Faced.)

Despite those, Nikkie has remained a force in beauty, identity discourse, and digital influence, continuing to grow and evolve.

Historical Milestones & Context

Nikkie’s rise occurred during a transformative period for beauty and social media:

• The 2010s saw the explosion of YouTube beauty vloggers and democratization of beauty knowledge.

• Her “Power of Makeup” video debuted in a moment when makeup shaming and critical beauty standards were being challenged online.

• The mid-late 2010s also saw growing awareness and activism around LGBTQ+ rights, and her coming out in 2020 intersected with broader social conversations.

• Her career also reflects the shift from influencers as mere promoters to creators & entrepreneurs (starting her own line, branding roles, etc.).

Her journey is emblematic of how personality, cause, and creativity intertwine in the digital age.

Legacy and Influence

NikkieTutorials’s impact spans several arenas:

• Beauty democratization: She helped make makeup tutorials, techniques, and honest reviews widely accessible, empowering many to experiment regardless of background.

• Authenticity in influencer culture: Her transparency about identity, struggles, and ethics has raised expectations for how creators should interact with their audiences.

• LGBTQ+ visibility: Her coming-out story gave representation in spaces (beauty, social media) where transgender voices were historically marginalized.

• Entrepreneurial model: She shows how content creators can branch into product lines, brand partnerships, and media roles — all while maintaining a personal voice.

Her continued relevance means she is shaping not just beauty trends, but how identity, creativity, and social media co-evolve for future generations.

Personality and Talents

Nikkie is often described as warm, candid, and courageous. She blends high technical skill (makeup artistry) with storytelling — not just "how to apply,” but “why this matters.”

Her strength lies in vulnerability: in interviews she admits to insecurities, fear, and pressure, yet uses them as bridges to connect with her audience. Her creative process often involves pulling inspiration from art, film, societal commentary — not just beauty itself.

She treats makeup as empowerment, not mask. She often frames it as a tool for self-expression and reclamation, not obligation.

Famous Quotes of NikkieTutorials

Here are some notable quotes attributed to NikkieTutorials that reflect her thinking on beauty, belief, and authenticity:

• “Keep going and keep believing and do what makes you feel good. And when you feel good … then that feeling will be the best feeling.”

• “One of the main inspirations behind The Power of Makeup was bullies, and the one thing I believe in is that makeup is not just for society, it’s for you.”

• “Before I start, I search the internet for hours looking for inspiration … I plan it out in my head, but I don’t ever practice beforehand.”

These lines convey her mix of introspection, courage, and deep belief in personal sovereignty.

Lessons from NikkieTutorials

From her journey, we can draw several meaningful lessons:

1. Start with passion and persistence
   She began with no resources, just curiosity and persistence. Over years, that accumulated into influence.

2. Be authentic, even when it’s risky
   Her decision to come out publicly carried risk, but owning her story gave her power and connection.

3. Use setbacks as fuel
   She turned challenges — criticism, blackmail threat, controversies — into platforms for truth.

4. Blend art with purpose
   Her work isn’t just cosmetic — it carries identity, message, and transformation. Tools of beauty become tools of voice.

5. Evolve diversely
   Rather than staying only a YouTuber, she branched into product creation, media roles, and brand advisory — illustrating that growth often means reinvention.

Conclusion

NikkieTutorials (Nikkie de Jager) stands as more than a makeup guru — she is a modern icon of expression, courage, and creative evolution. From her viral “Power of Makeup” to her public coming-out, she has woven beauty and identity into a powerful narrative. Her life encourages us: use your tools (whatever they are) to express your truth, resist fear, and create work that matters.