I strongly believe that missionaries make better products. They

Host: The room was quiet, the soft hum of the evening setting the tone for a thoughtful conversation. The light from the window had faded, and the gentle glow of the lamp filled the space. Jeeny sat at the table, a notebook in front of her, but her gaze seemed distant, lost in contemplation. Jack, standing near the window, stared out at the darkening world, his arms crossed, deep in thought. There was a palpable sense of anticipation in the air, like a conversation was about to unfold into something meaningful.

Jeeny: (breaking the silence, her voice calm but curious) “I came across something by Jeff Bezos today that really struck me. He said, ‘I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.’ What do you think about that?”

Jack: (pauses, his voice thoughtful) “It’s an interesting perspective, isn’t it? Bezos is saying that the motivation behind the work is what truly drives quality. When you care about something deeply, when you believe in it—not just for profit, but because it has meaning—it changes the way you approach it. That kind of passion and purpose fuels a commitment to excellence, not just to making money.”

Jeeny: (nodding slowly) “Exactly. It's not just about the bottom line—it’s about the purpose behind the business. A missionary’s commitment isn’t just to sell or to profit; it’s about sharing something that they believe in, something that’s meaningful to them. And that kind of dedication, that deeper motivation, results in a better product because you’re truly invested in it.”

Host: The stillness in the room grew as the conversation turned toward the deeper motivations behind work. Jack turned slightly, his gaze softening as he considered the essence of Bezos’ words. Outside, the world had slipped fully into night, but inside, the conversation felt rich with understanding about purpose, passion, and the power of meaningful work.

Jack: (his voice quieter now, more reflective) “I think what Bezos is really talking about is the power of mission-driven work. When you’re working for something that feels bigger than just profits, it gives you a sense of ownership and responsibility. It’s not just about delivering a product—it’s about creating something that aligns with your values, something you’re proud of. And that pride in your work shows.”

Jeeny: (smiling gently) “Yes, and it’s about going beyond transactions. Business is about relationships, too. When you create something with heart, people feel that. They can tell the difference between something made for profit and something made with a purpose. A missionary’s mindset is about giving back, about contributing to something greater, and that drives them to create not just good products, but meaningful ones.”

Jack: (nodding) “It’s true. Passion is the spark, but the purpose is what sustains the effort. When you’re driven by something that aligns with your values, you bring your whole self to the work. And that’s what makes products better. It’s not just about checking off tasks—it’s about a commitment to doing it the right way, with integrity and care.”

Jeeny: (gently) “Exactly. And that’s where innovation often comes from—when you care deeply about what you’re doing, you’re not just doing what’s expected. You’re looking for ways to improve, to make things better for others, to create something that truly adds value. When your motivation goes beyond business, you’re not just solving problems—you’re solving them with a purpose.”

Host: The quiet in the room seemed to deepen, as Jeeny and Jack sat in the understanding that purpose-driven work not only creates better products but also builds a stronger foundation for businesses. The world outside had fully slipped into night, but inside, the conversation felt like it had opened a door to something meaningful—about the importance of purpose in business, and how it shapes everything from the products we create to the impact we make.

Jack: (smiling softly, his voice more assured) “I think it’s a reminder that when we’re driven by purpose, the work we do becomes more than just a job—it becomes part of who we are. And that kind of commitment always leads to better results.”

Jeeny: (nodding warmly) “Yes, and when that passion and purpose are aligned with what we do, it’s not just the product that improves. It’s the whole experience—the way we approach challenges, the way we connect with others, and the way we create something that’s truly meaningful.”

Host: The room, once filled with the quiet hum of reflection, now felt full of understanding. Outside, the world continued to move through the night, but inside, Jeeny and Jack had uncovered a deeper truth—that business, at its best, is about purpose. It’s about working with a mission, creating products that are fueled by meaning and care. And when that purpose drives the work, the results are not just better—they are transformative.