Linguistics is a good way of defining the culture of a brand. The

Linguistics is a good way of defining the culture of a brand. The

Francois-Henri Pinault
22/09/2025
22/09/2025

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

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Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Linguistics is a good way of defining the culture of a brand. The
Francois-Henri Pinault
Francois-Henri Pinault

French - Businessman Born: May 28, 1962

With the author

Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.

Francois-Henri Pinault

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

Francois-Henri Pinault

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Being disciplined and determined are my fitness mantra.

Urvashi Rautela

If I don't feel confident about my body, I'm not going to sit at home and feel sorry for myself and not do something about it. It's all about taking action and not being lazy. So you do the work, whether it's fitness or whatever. It's about getting up, motivating yourself and just doing it.

Kim Kardashian

I can't eat whatever I want, definitely not. I'm always controlled because I do a lot of fitness and triathlons, not just Formula One, so I always make sure I eat the right things.

Jenson Button

No gift list would be complete without a mention of fitness.

Denise Austin

Fitness, defending, the mental stuff - those were all weaknesses of mine. And I turned those into strengths.

Carli Lloyd

I was also a fat kid, trying to go to college and just study and grow up with friends. At that time, fitness was not at its boom.

Mohit Raina

When I was back to 100 per cent fitness, I was able to show what I was capable of. I like to think I will bring a freshness into the Euros, and now that I am captain, I am going to do my best to take responsibility.

Eden Hazard

You need to put what you learn into practice and do it over and over again until it's a habit. I always say, 'Seeing is not believing. Doing is believing.' There is a lot to learn about fitness, nutrition and emotions, but once you do, you can master them instead of them mastering you.

Brett Hoebel
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