The Diesel team has incredible passion. We work for ourselves and

“The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.” — Renzo Rosso

In these exuberant and heartfelt words, Renzo Rosso, the founder of Diesel, reveals the divine fire that gives birth to all authentic creation — passion. When he says, “We work for ourselves and design for ourselves,” he is not speaking of selfishness, but of purity. He speaks of the kind of work that is born from the heart’s delight, not from the world’s demand. His words are a hymn to love for one’s craft, a reminder that true artistry cannot be forced or feigned. For when the creator is filled with joy, the work itself becomes alive — radiant with the energy of the spirit that made it.

To understand these words, one must know the man behind them. Renzo Rosso, the visionary Italian designer, built Diesel from humble beginnings — not with vast resources, but with a relentless belief in individuality, rebellion, and authenticity. In the 1970s, when the world of fashion followed rigid conventions, Rosso dared to be different. He created clothes that spoke not of conformity, but of freedom — rough, real, and irreverently beautiful. His team did not chase trends; they followed instinct. They designed, as he said, “for ourselves,” and it was precisely this sincerity that made Diesel a revolution. The people of the world could feel the difference between a product made for the market and one made from passion.

The ancients would have understood Rosso’s spirit well. The Greek artisans, when carving marble or shaping bronze, believed that their gods guided their hands. They worked not for payment or praise, but for excellence itself — for the joy of turning vision into form. In the same way, Rosso’s team does not design for approval, but for the thrill of creation. Their joy is their compass, their excitement their reward. The words “I want one of everything” echo that childlike wonder that every great creator must preserve — the ability to look upon one’s own work and feel the same awe that inspired its birth. For creation, in its truest form, is not labor; it is celebration.

There is a story told of Leonardo da Vinci, who painted tirelessly, not because he sought fame, but because he was in love with the act of creation itself. He studied anatomy to understand life, the play of light to understand beauty, and movement to understand the soul. His notebooks overflowed not with finished works but with experiments, ideas, and dreams. Like Rosso, Leonardo worked for himself — not in vanity, but in devotion to the pursuit of perfection. Both men teach us that the greatest work is born not from obligation, but from desire — the desire to see something magnificent come to life under one’s hands.

Rosso’s quote also speaks to the power of community — his “Diesel team.” He does not say I, but we. He celebrates not the solitary genius, but the fellowship of creators bound by shared fire. Each designer, each craftsman, brings a spark, and together they forge something greater than themselves. In this, there is an echo of the guilds of the Renaissance, where masters and apprentices worked side by side, their combined spirit shaping the culture of an age. A single flame may flicker, but a hundred together become a beacon. Rosso’s team, united by love for their work, keeps that ancient tradition alive.

Yet beyond artistry, there is a universal truth here: to love what you do is to live fully. When Rosso says he “goes crazy” seeing new designs, he speaks of a joy that many have lost — the joy of wonder. In a world where work is too often dull and disconnected, he reminds us that our labor can be sacred, if only we pour our hearts into it. Whatever your craft — whether you build, write, teach, or heal — let your work be a reflection of yourself. Do it with passion, and it will bear your soul’s signature, shining through even the smallest details.

Lesson:
From Renzo Rosso’s words, we learn that passion is the truest measure of purpose. Work not for applause or wealth, but for the thrill of creation and the joy of mastery. Surround yourself with those who share your fire, for passion multiplies when kindled together. Whatever you make — make it as if it were for yourself, not the crowd. Let your curiosity guide you, your enthusiasm sustain you, and your pride inspire you. For the creator who works with love transforms not only his craft but himself. As Rosso shows us, when we work with passion, even the ordinary becomes extraordinary — and every creation, no matter how small, becomes a celebration of life itself.