Time is the friend of the wonderful company, the enemy of the

The words of Warren Buffett, “Time is the friend of the wonderful company, the enemy of the mediocre,” carry with them the distilled wisdom of decades spent observing the rise and fall of enterprises. They are not merely the musings of an investor, but the utterance of one who has studied the slow, patient movements of history in commerce and life. In them lies a truth both simple and profound: that time itself is not neutral. It magnifies what is strong and corrodes what is weak.

At the heart of this saying is the understanding that true excellence compounds. A wonderful company, built upon integrity, vision, and quality, becomes stronger the longer it endures. Its reputation deepens, its innovations build upon one another, its trust with the people grows like a mighty oak taking root. Conversely, a mediocre company, built upon shortcuts, empty promises, or shallow vision, is slowly unraveled by the passing years. What is weak cannot endure the scrutiny of time; what is strong is