Vivametrica isn't the only company vying for control of the

Vivametrica isn't the only company vying for control of the

22/09/2025
05/11/2025

Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.

Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the

Host: The office was emptying out — the hum of servers still pulsed through the walls, and the blue glow of monitors flickered like distant constellations. The windows looked out over a city still awake, its towers lit like veins of neon. On the glass desk, a dozen screens glowed — graphs, numbers, heartbeats in motion, all translated into data.

Jack stood by one of them, his reflection hovering over lines of code that pulsed like a digital pulse. He looked tired, but wired — the kind of restlessness that only comes from being too close to something dangerous and beautiful at once.

Jeeny leaned against the doorframe, a paper coffee cup in her hand, her dark eyes watching him with quiet concern. The fluorescent light above them buzzed, a small sound against the immense silence of ambition.

Jeeny: “You’ve been at this for fourteen hours, Jack. What are you trying to prove?”

Jack: “I’m not trying to prove anything. I’m trying to win.”

Jeeny: “Win what?”

Jack: “The future.”

Host: He turned, and his eyes — grey, sharp, almost metallic — flashed toward the screen. A graph of heart rates and sleep cycles shifted, like a living thing.

Jack: “Kate Crawford once said something I can’t stop thinking about. ‘Vivametrica isn’t the only company vying for control of the fitness data space. There’s considerable power in becoming the default standard-setter for health metrics.’ She’s right. Whoever owns that data owns the body — maybe even the soul.”

Jeeny: “You talk like a conqueror, not a creator.”

Jack: “Isn’t that what every tech visionary is, Jeeny? Conquering chaos, one algorithm at a time?”

Jeeny: “No. You’re not conquering chaos — you’re harvesting people. Their breaths, their sweat, their heartbeat, their fatigue — all turned into numbers. Don’t you see how terrifying that is?”

Jack: “Terrifying? It’s progress. The body has always been a mystery — now it’s transparent. Data is clarity.”

Jeeny: “No, Jack. It’s control. You’re not giving people clarity — you’re giving corporations leverage. You turn humans into metrics, and call it innovation.”

Host: The server lights blinked behind them, a soft rhythm, almost like a heartbeat — but mechanical, obedient.

Jack: “You’re missing the point. Once we know enough about how the body behaves, we can predict disease, extend life, maybe even eliminate pain. Isn’t that worth the cost?”

Jeeny: “What cost? Privacy? Autonomy? The right to be imperfect? You think turning the human body into a data feed is progress — I think it’s the death of mystery. You can’t quantify what it means to be alive.”

Jack: (smirking) “You’re romanticizing ignorance.”

Jeeny: “And you’re romanticizing power.”

Host: The air between them thickened, a mix of heat, fear, and the quiet crackling of the machines around them. Jeeny set her cup down, the sound echoing through the empty office like a small rebellion.

Jeeny: “Do you even hear yourself, Jack? ‘Own the body, own the soul’? You’re talking like a tyrant of the flesh. What happens when the company that owns all that data decides who gets insurance, who gets care, who gets to be called healthy?”

Jack: “That’s why we set the standard — to make it fair, consistent.”

Jeeny: “Fair? To whom? The algorithm? You think bias disappears because you put it in code? It just hides better. That’s what Kate Crawford meant — not just the money, Jack. The power. To define what health means, what normal means. You’re trying to become the mirror through which humanity sees itself — but what if that mirror lies?”

Host: Jack’s jaw tightened. He paced, hands in his pockets, his steps echoing off the cold floor. The screens around them reflected his silhouette, multiplied him — one man, infinite shadows.

Jack: “Maybe the mirror doesn’t lie. Maybe it just forces people to look.”

Jeeny: “Look at what? Their flaws? Their decline? You can’t reduce a person’s worth to a dashboard, Jack. That’s not science — that’s surveillance.”

Jack: “Everything we do is being measured already — steps, sleep, oxygen, love, hate — all logged, all sold. I’m just building the system that makes it useful.”

Jeeny: “Useful for whom? For the people — or for the company that sells them the illusion of control?”

Host: The light from the monitors shifted, painting them in a cold blue. Outside, the rain had started, tapping against the windows like a heartbeat that refused to sync. Jeeny walked closer, her voice lower now, not angry — just hurt.

Jeeny: “You used to talk about helping people, Jack. You said tech was supposed to liberate, not leash. When did that change?”

Jack: “It didn’t. Liberation comes from understanding, and understanding comes from data. Look at Google Health, Apple Fitness, Fitbit — they’re not villains, Jeeny. They’re pioneers.”

Jeeny: “Every empire starts with pioneers. And every pioneer believes they’re saving the world. Until they realize they’ve built a panopticon.”

Jack: “You think this is some dystopia, don’t you?”

Jeeny: “It already is. We just gave it a sleek interface and a monthly subscription plan.”

Host: Her words hung in the air, cutting through the hum of the machines. Jack stared at her, the light flickering across his face, half in shadow, half in revelation.

Jack: “So what’s the alternative? Go back to guesswork, intuition, faith? You think the world gets better by pretending not to know?”

Jeeny: “No, Jack. The world gets better when it remembers that knowing everything isn’t the same as understanding anything.”

Host: There was a long silence. The kind that changes the air, makes the room feel smaller, more fragile. Jack looked at the screen again — at the lines of data, the silent heartbeats, the numbers pulsing like code written in blood.

Jack: (softly) “Do you think it’s wrong to want to see everything?”

Jeeny: “No. It’s wrong to forget that everything you see once belonged to someone. Every data point is a breath, a nightmare, a kiss. You can’t own that. You can only protect it.”

Jack: “And if protecting it means we never evolve?”

Jeeny: “Then maybe evolution isn’t about more data — maybe it’s about more empathy.”

Host: Jeeny walked to the window, watched the rain. The city lights reflected in her eyes, broken into a thousand fragments. Behind her, Jack stood still, his face lit by the pale screens — a man staring into the light of his own creation, unsure if it was illumination or fire.

Jack: “Maybe Crawford was right. There’s power in setting the standard. But maybe the real danger isn’t who holds that power — it’s who forgets why they wanted it.”

Jeeny: “And do you remember?”

Jack: (quietly) “To help. To heal.”

Jeeny: “Then start there again.”

Host: The servers hummed, a low sound like a heartbeat learning to slow. Jack reached forward and turned off the screens. The room fell into shadow, except for the faint glow of the city outside — messy, alive, human.

For the first time that night, the light in the room wasn’t digital. It was real.

Jeeny smiled, and Jack looked at her — and in that small, fragile moment, both understood: the true standard of health, of technology, of power, was never the data itself.

It was what we chose to remember — the pulse beneath the numbers, the person beneath the pattern, the life beneath the code.

And in that realization, the city breathed again.

Kate Crawford
Kate Crawford

Australian - Writer

Same category

Tocpics Related
Notable authors
Have 0 Comment Vivametrica isn't the only company vying for control of the

AAdministratorAdministrator

Welcome, honored guests. Please leave a comment, we will respond soon

Reply.
Information sender
Leave the question
Click here to rate
Information sender