Vivametrica isn't the only company vying for control of the

Vivametrica isn't the only company vying for control of the

Kate Crawford
22/09/2025
22/09/2025

Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.

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Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Vivametrica isn't the only company vying for control of the
Kate Crawford
Kate Crawford

Australian - Writer

With the author

We need to be vigilant about how we design and train these machine-learning systems, or we will see ingrained forms of bias built into the artificial intelligence of the future.

Kate Crawford

Like all technologies before it, artificial intelligence will reflect the values of its creators. So inclusivity matters - from who designs it to who sits on the company boards and which ethical perspectives are included.

Kate Crawford
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