We had a bunch of 'we's - a fitness concept, a restaurant

Host: The air was thick with the smell of freshly brewed coffee, mingling with the faint scent of leather and pine from the nearby bookshelves. Jack sat at the wooden table, his hands wrapped around a mug, staring into the steaming liquid with a look of quiet contemplation. Jeeny was by the window, watching the light from the early morning sun filter through the trees outside, casting patterns on the floor.

Jeeny: “Miguel McKelvey once said, ‘We had a bunch of ‘we’s—a fitness concept, a restaurant concept. The first business plan we had included all of them.’”

Jack: He smirked, a playful glint in his grey eyes. “A business plan that includes everything? Sounds like the perfect recipe for a disaster.”

Jeeny: Her eyes flickered back to him, calm but insistent. “But don’t you think that’s how many great ideas start? With a bunch of possibilities, a bunch of dreams all coming together in one vision? McKelvey is talking about taking risks, combining different passions into something innovative.”

Jack: He leaned back in his chair, the mug in his hand tilting slightly as he spoke. “Innovative? It sounds like a mix-up. If you’re trying to build a business, you can’t just throw everything into one pot and hope it works. Each concept needs its own focus, its own identity. Too many ideas, and you end up with nothing but a chaotic mess. The first business plan should have been laser-focused, not scattered all over the place.”

Jeeny: She stepped closer, her voice soft but steady. “But sometimes, the best ideas are messy, Jack. The risk of mixing things together is what leads to breakthroughs. Take Silicon Valley, for example. Apple started with computers, but now they’re in the music, the phone, the entertainment industries. They didn’t just focus on one thing—they thought outside the box.”

Jack: His smile was faint, tinged with cynicism. “Yeah, but look at how many companies fail when they try to be everything to everyone. Focus is key. Think about Google. They started with a search engine, and look at where they are now. They didn’t try to do it all at once—they mastered one thing first, and then expanded.”

Jeeny: Her eyes never left his, an underlying passion in her voice. “But what if Google’s success came from being open to new opportunities? What if their growth was driven by a willingness to adapt, to embrace a bunch of ‘we’s? You can’t just keep doing the same thing over and over again. You have to be willing to try something new.”

Jack: He exhaled slowly, leaning forward again, challenging her. “But trying something new doesn’t mean trying everything. It’s about strategy—doing something well enough to stand out. If you’re spreading yourself too thin, you end up diluting your efforts.”

Jeeny: “Maybe dilution is what happens when you’re too afraid to take risks. Every successful company started with a bold idea, a mix of concepts that no one had seen before. Apple, Google, even Tesla—they all began with a bunch of ‘we’s.”

Jack: His eyes narrowed, but there was a hint of respect in his voice now. “Okay, I get it. But there’s a difference between vision and chaos. And if you’re going to take risks, you better have a clear direction. You can’t just jump in and hope it all sticks.”

Jeeny: “Of course. But maybe it’s not about having everything figured out from the start. Sometimes, the journey of figuring things out, trial and error, is just as important as the plan itself. McKelvey is saying that sometimes the best ideas come from not being restricted to just one thing.”

Host: The light outside shifted, now casting a soft glow across the room as the conversation turned from heated to something more reflective. Jack was quiet for a moment, mulling over her words, the steam rising from his mug swirling with the growing tension in the air.

Jack: “I get that. I guess, in the end, it’s about finding the right balance. A bunch of ‘we’s doesn’t mean chaos. It means possibility. But there has to be some kind of focus within that possibility, or it’ll never work.”

Jeeny: She nodded, her smile returning, warm and gentle. “Exactly. It’s about embracing all the possibilities, but also knowing when to focus them into something meaningful.”

Host: The air between them was lighter now, the conversation having settled into something more harmonious. Jack took a final sip of his coffee, the soft clink of the cup against the table breaking the silence. Outside, the sun continued its slow descent, and for a moment, both of them sat in the quiet, knowing that sometimes the right business plan isn’t about doing everything at once—but about discovering how all the pieces can come together in the end.

The End.